by Tim Girvin | Brands, Concepts, Storytelling | Jun 12, 2014
Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker...
by Tim Girvin | Brands, Concepts, Cool People, General, Human brands, Marketing 2.0, Places, Retail, Storytelling, Trends | Mar 31, 2012
Howard Schultz: The spin of the human brand, foundations and visioning, too far flung? Starbucks | Store one The spirit of the impassioned leader or founder speaks from the heart, which can drive everything, top down. Spirit sparks spin — which isn’t just...
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Scent | Jan 16, 2012
THE STRATEGY OF A STORY, THAT’S AN OLD STORY, THAT’S A NEW STORY, RETOLD. Why do you carry a story, that is another story (even brand story) that becomes your story — brought forward? What does the listener hold? If there’s a scent – a...
by Tim Girvin | Artists, Concepts, Cool People, General, Storytelling | Sep 6, 2011
The concept of the interval: the use of space in design I think about what is presence. And I consider, what is absence? What is here — easily seen; and what is next? What is the interval? What converts moment to momentum? One wind driven day, I was painting...
by Tim Girvin | Brands, Concepts, Cool People, Designers, Human brands, Interior Design, Luxury, Places, Retail, Storytelling, Trends | Sep 1, 2011
WORKING IN PARIS, I’VE BEEN STRUCK BY THE CHARISMA OF PARISIAN RETAIL DESIGN, STORY, PASSION. THERE IS A SENSE OF LIVELY EXPERIENCE IN EXPERIMENT. EXPERIMENTAL EXPERIENCE — how can you build a retail concept that might be simply built in a place, and...
by Tim Girvin | Brands, Cool People, Human brands, Retail, Storytelling | Aug 25, 2011
Leadership passion — the commitment of crazy brand love in powering the direction of business There are plenty of stories about CEOs that are so crazy in love with the premise of their work that they simply can’t disconnect from the evolving contribution...
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of...
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as...
by Tim Girvin | Brands, Designers, Storytelling | Aug 9, 2011
The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the...
by Tim Girvin | Storytelling | Aug 8, 2011
WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD: YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. The point might be that the call is...
