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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: Strategies of Naming

The Naming of Things THE MYSTICAL ROOTS OF THE GATHERING OF NAMES. An ancient principle of voice struggles in the subjective empowerment of words — as vessels for improvised ideas — and the named premise of ideals. I’ve written in the past about the...

Blog: SEND HELP

WHAT LANGUAGE: YOUR MESSAGE? WHAT CALL: YOUR PLEA? WHAT TONE: YOUR HOPE? HOW LOUD:  YOUR REACH? Sometimes I’m asking for help. But I’m not asking for help in the right way. One calls out, but the call falls on deafness. The point might be that the call is...