by Tim Girvin | Artists, General, Scent | Jul 19, 2008
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening...
by Tim Girvin | Brands, Cool People, Scent | Jul 13, 2008
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of...
by Tim Girvin | Scent | Jul 12, 2008
Exploring the renaissance mind of Lorenzo Villoresi: Scholarship, legacy and the genetics of exploration — a history of fragrance creativity. Sometimes you find a person that seems like someone you’ve encountered before. Perhaps in another life, another...
by Tim Girvin | Scent | Jul 10, 2008
Exploring scent with Hoteliers and Perfumers Sebastián Alvarez Murena and Marina Sersale. Foto by Dawn Clark, AIA Imagine the idea of creating a scent that captures the spirit of your hotel. Or of your life. Your hotel: decades old – lying, heated in the...
by Tim Girvin | Brands, Places | Jul 9, 2008
Exploring brand and myth in spa positioning: Terme Di Saturnia. Where does the myth begin? Who becomes the legend — most? Where is the brand heart genuine? Brand, mystery — I’m wondering about mythic dimensions in brand. And when there’s a...
by Tim Girvin | Places | Jul 8, 2008
A Firenze, ci è una bellezza speciale nel disegno dei segni per i negozi. Ci sono gli alfabeti speciali, quello è squisito e perfino forse un piccolo sconosciuto. Ma gradico quello. È una bella cosa. E continu aare cercare più. Ma conoscete gi quello. Sto cercando...
by Tim Girvin | Places | Jul 7, 2008
What site, sighted? What sighting, sited? What citing, site — in sight? There’s always a sense between place, and presence and story. But the real challenge is — who’s listening? And if there’s a story, then how is it told? Being here in...
