by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding...
by Tim Girvin | Concepts | May 27, 2014
The Power of Person to Person I was working in San Francisco, walking the streets of Chinatown and contemplating the nature of the work that we all do. It’s a gate, to a bridge, a point of transition — from one step to another. And the portal to a person....
by Tim Girvin | Concepts, Storytelling | Mar 25, 2014
The Clustering of Customers, the Typing of People, From the One to the Many As a veteran of hundreds of hours of focus groups, sessions, store interceptions and onsite consumer reviews, I find a forest, but am I close enough to the tree? I was thinking about this the...
by Tim Girvin | Concepts, Storytelling | Apr 26, 2013
Drawing People [in] with Flowers, the Flow of Story in the Craft of Rendering Ideas In my beginnings, I drew flowers — and sold them as art pieces and gifts; then, at Christmas, I did groupings of flowers, silkscreened and signed in limited editions of...
by Tim Girvin | Brands, General, Trends | Aug 4, 2011
Studying the nature of surveillance | the lookout, the sentinel, the scout (and the brand). S E N T I N E L F O R T H E B R A N D Looking out: over the shifting world, there is what is flowing out — the push; and what is flowing in — the pull. The...
by Tim Girvin | Concepts, General, Places, Scent, Storytelling | Aug 2, 2011
THE TOUCHPOINTS OF FRAGRANCED PLACE: MIND, MEMORY AND THE SENSATE AMALGAM In working with gardeners, I note that they are different people. There’s something about them, that suggests the touch of plantlife — that growing content and contact means...
by Tim Girvin | Brands, Cool People, Designers, Storytelling | Jan 25, 2011
Design, community, embracement, love — how does the crowd gather round? And when they do, what is the story that they tell? It is about truth, telling, holding, relationship. Talking today, about the early days (several years back) reviewing the transitioning of...
by Tim Girvin | Brands, Concepts, Storytelling | Dec 29, 2010
Exploring brand metaphors and soul: charting strategic pathways and innovation I was thinking about search — reaching in(to people) — listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does...