by Tim Girvin | Concepts, General, Luxury, Retail | Dec 13, 2007
I am looking for truth. Looking at finding truth. Looking for businesses — and people — that are about truth fullness. That the story that they tell is a robust expression of the inherent character of who they are. And in exploring that premise, I came...
by Tim Girvin | Artists, General | Dec 12, 2007
There’s person that works with me, at Girvin, Michael James Hawk. He’s an able researcher: need some added content, a reflection on a new client, gathering presentation material, managing Google research, studying the inbounds on Girvin.com —...
by Tim Girvin | Brands, General, Motion Pictures | Dec 12, 2007
As a developer of campaign theming, in direct marketing development, ranging from department stores to retail products, theatrical marketing to entertainment design, the soul of the direct marketing story can lie in the very heart of the conceptual visualization...
by Tim Girvin | Brands, Concepts, General | Dec 11, 2007
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about...
by Tim Girvin | Concepts, General, Marketing 2.0 | Dec 10, 2007
The brand story as a communications tool, in brand management and experience design. What is brand, what is story, what is message, what is experience? What changes are emerging in the concept of branding, storytelling, community and communications? What direction, if...
by Tim Girvin | Brands, Concepts, Cool People, General | Dec 10, 2007
Or, how I’ve loved the Western Film — as a story concept — since I was a child. A couple of weeks back, I went to see No Country for Old Men in NYC. A.O. Scott reviewed it: http://nytimes.com/no-country Josh Brolin as Llewelyn Moss But whether...
by Tim Girvin | Artists, Cool People | Dec 2, 2007
I first met James Turrell in the 70s. Maybe early 80s. And back then, along with Jim Olson, Carol Fuller, and the COCA board, which was just a little group of us, we’d conceived the idea of bringing James Turrell to Seattle to do an installation. And that he...
by Tim Girvin | Artists, Brands, General, Marketing 2.0 | Dec 1, 2007
J. Emilio Flores for the NYTimes (Paramore, the brand, the band) The concept of 360º brand strategy isn’t so unique; in fact, the concept of considering the brand as a warming touch that reaches out in every consumer-linked direction is relatively common...
by Tim Girvin | Artists, General | Nov 30, 2007
The Tank | NYTimes I had, we had, this job working for Nintendo, which was really about doing mostly packaging for new launches. For about 6 years, that grouping of projects. Hardware gaming packaging design — and all licensee and Nintendo product launches. It...
by Tim Girvin | Concepts, General, Storytelling | Nov 28, 2007
What about lines? I’ve been thinking about them. And they’re everywhere. Obviously. But what I’m curious about is the patterning of the line — and what lies in the heart of the line. How’s it made? What gesture within? And the designed...
