Search results for: storytelling
by Tim Girvin | Concepts, Places, Storytelling | Sep 25, 2014
There is the sign, which is a way — a tool to explain process and direction, to instruct, to mark, to place: made. The Ace Hotel, Expressed Metal Plate But to the notion of place-making, how that sign is made, gesture or stone, or cut metal, wood can tell a layering... Read More
by Tim Girvin | Brands, Luxury, Storytelling | Feb 1, 2009
A Study of Brand, Truth and Storytelling in Community As a brand consultant and designer, I’ve been working internationally for 35 years in finding the heart of brands. Brands, in a way, that have heart, have an especial place in my practice. Because brands that... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Mar 21, 2017
The mystical character of a man, a letter and an inspiration Jorge Luis Borges I had a dream about this man, this meeting and I had to recount it again. It’s one of the things that happens when you’re on the road a lot — there is a time where a simple chronological... Read More
by Tim Girvin | Concepts, Places, Storytelling | Jan 9, 2014
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and fabrication — and, in the end — placement and meaning.... Read More
by Tim Girvin | Concepts, General, Storytelling | Oct 15, 2007
Seeds of Compassion | The Kirlin Foundation It’s interesting to note, sometimes, how entrepreneurs look at the premise of their enterprise as being, fundamentally, operational and transactional. There are literally thousands of businesses that operate otherwise,... Read More
by Tim Girvin | Brands, Interior Design, Storytelling | Jul 17, 2006
Whole Foods and Storytelling I was in Whole Foods this morning and shot some images. Whole Foods marketing is really about storytelling – a layering of images, texts and ideas (as ideals) that embrace customers into their world. And if you are not an organically... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Concepts, Cool People | Oct 4, 2008
Panelists Anthony Battaglia, Claudia Cividino, Dawn Clark, Paul Terlizzi at Fashion Group International, NYC I’ve been looking at, and looking for, working on, true brands. Brands that are true. True brands can’t be invented, they must be made in the... Read More
by Tim Girvin | Concepts, Places | Mar 29, 2013
Menu design as a core element of legend-making in crafting food & beverage experiences A friend sent these along to me, and I’m not sure where they came from, what collection. Apologetic for not defining their provenance. But it reminded me of another... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands | Jan 12, 2011
The Way: The Song of the Soul | Human Brand Storytelling and the Path to Connection To every message about the human character, and the warmth within, the human brand evocation is the statement of the truth of the soul that lies at the heart of being. There are stars.... Read More
