Search results for: nordstrom/
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Sep 29, 2016
Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl with fuzzy dark hair” synonyms: frizzy, fluffy, woolly; More 2.... Read More
by Tim Girvin | Concepts, Marketing 2.0, Retail, Scent | Oct 21, 2010
When scent becomes too much in retail environments and place making: fragrance awash in experience design Image courtesy of Warner Brothers (Inception) Abercrombe & Fitch, conflict and protest — a Fierce objection You might recall a time when, strolling at a... Read More
by Tim Girvin | Brands, Concepts, Places | Jun 14, 2023
As brand strategists and designers of brands, we think about memory as a key reference to relationships in community—it’s a simple questioning: what’s memorable? For a customer, GIRVIN’s Brand R’s: which asks: what are the key points of relevance—what’s immediately... Read More
by Tim Girvin | Interior Design, Places, Retail | Oct 13, 2022
2001: A Space Odyssey IN 1968, I WAS FIRST STRUCK BY THE NOTION OF INTEGRATED DESIGN. I WAS 15. When I think about powerful moments of design discovery, it was likely Stanley Kubrick’s film, 2001: A Space Odyssey that taught me about the idea of thematic consistency,... Read More
by Tim Girvin | Brands, Cool People, Designers, Retail | Nov 21, 2019
50 YEARS, WALKING THE DREAM, BRAND STORYTELLING VISIONING IN THE MAN, THE BRAND: RALPH LAUREN This goes back, and it speaks to my own history at the beginnings of my career, which now sorts out to about 45 years. There was a meet-up, momentary and gracious, with Mr.... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Concepts, Cool People, Designers | Aug 2, 2017
THE MYSTICAL ARCHITECTURE OF THE ALPHABET To know the past is to know the future. So in grasping the past, I look into the words to build design strategies — and what it means in the craft of the work, as well as the solution-finding of design [un]thinking. That is,... Read More
by Tim Girvin | Concepts, Cool People, Designers | Apr 19, 2016
Branding Buildings | Building Brands — Aligning Typefaces With Architecture In my earlier years I lived in a neighborhood laden with architects — like when I was 12 years old, in Spokane, Washington. I lived in a MidCenturyModern house [the one at 42nd & Perry]... Read More
