Search results for: signature
by Tim Girvin | BRAND MYSTICISM, Concepts, Storytelling | Aug 11, 2022
TIERING MESSAGING AND LAYERING OF INTENTION IN BRAND NARRATIVES AND STORYTELLING In my earlier work as a calligrapher and lettersmith, I explored—and still study in our work—the idea of layering messages. I see this as a kind of palimpsest—letters on one tier, a... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 9, 2020
IN THE JOURNEY OF BRANDING—AND THE VISUALS AND MESSAGES THAT ARE PART OF ANY BRANDING INITIATIVE—THERE IS, INVARIABLY, A MESSAGE INSIDE THE MESSAGE. THERE’S A STORY IN THE STORY, THERE’S A TELLING INSIDE THE NARRATIVE. I believe that I first experienced this in the... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 17, 2019
THE CARTOGRAPHY OF DESIGN THINKING | PART FOUR Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the... Read More
by Tim Girvin | Brands, Cool People, Human brands, Marketing 2.0, Storytelling | Aug 9, 2016
THE STRATEGY OF THE HUMAN BRAND | PEOPLE, PASSION AND THEIR BUSINESSES? EXPLORING THE ALIGNMENTS BETWEEN PERSONAL BRANDING AND ENTERPRISE: WHAT LIES BENEATH? Photo by Dawn Clark, AIA LEED AP Every brand is made by and for humans. Every human could be a brand. What’s... Read More
by Tim Girvin | Concepts | Mar 24, 2016
Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more than the quest for the hidden. I probably live there, in more ways than... Read More
by Tim Girvin | Artists, Concepts | Mar 15, 2016
Strategic Magic, Designed Mysticism, Metamagical Thematics. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. The image above, a sigil of the Heptameron Arbatel, Peter de Abano, 1575.... Read More
by Tim Girvin | Concepts | Jan 23, 2016
According to the Writing Instrument Manufacturers Association (WIMA) website “The purpose of National Handwriting Day is to alert the public to the importance of handwriting. According to WIMA, National Handwriting Day is a chance for all of us to re-explore the... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Sep 20, 2010
Photo by Dawn Clark, AIA LEED AP Every brand is made for humans. Every human could be a brand. What’s the story? I was a student at The Evergreen State College, and I was asked to offer a presentation at a networking event to support the school, as well as the... Read More
by Tim Girvin | Concepts | Apr 16, 2010
Exploring the signature, brand story, the drawn line and den röda tråden I was working in Sweden, last week, with the CEO of a remarkable company, Hästens, and our discussions ranged around the nature of human experience — from the spirit of sleep, rest and... Read More
by Tim Girvin | Concepts | Jun 21, 2008
I gave a commencement address, to a group of about one hundred graduating students and several hundred friends and family members at a design school here on Friday. I decided to improvise — live, at the event. But with this discipline, jotted on the way:... Read More
