Search results for: the matrix
by Tim Girvin | Brands, Concepts, Places | Jun 14, 2023
As brand strategists and designers of brands, we think about memory as a key reference to relationships in community—it’s a simple questioning: what’s memorable? For a customer, GIRVIN’s Brand R’s: which asks: what are the key points of relevance—what’s immediately... Read More
by Tim Girvin | Artists, Cool People, Storytelling | May 26, 2021
THE MIGRATION OF SIGILS, SIGNETS AND PATTERNS Isn’t it so that there are devices, objects, that repetitively reveal themselves— during the course of your journey, your work? These are marks that come back to you, your journeys down the lane of the way that you have... Read More
by Tim Girvin | Brands, Cool People, Human brands | Apr 21, 2021
It was in our NYC office, a half day session of exploration with Jamie Kern, a discussion of the principles, design direction and attitudinal strategies of a new brand, founded on a shoestring, IT Cosmetics. What was then, thrives now. Jamie at GIRVINYC In our... Read More
by Tim Girvin | Brands, Cool People, Storytelling | Oct 28, 2020
BRANDS ARE, IN ACTUALITY, WORLDS. THEY ARE WORLD VIEWS, THEY ARE PLACES AND ENVIRONMENTS, DIGITAL REALMS; THEY ARE SPARKS OF IMAGININGS; AND THEY ARE THE QUANTIFIED AND ACTUALIZED DREAMS OF FOUNDERS AND FOUNDRESSES. THEY ARE THE RISK AND COMMITMENT OF SWEAT: \LOVE,... Read More
by Tim Girvin | Brands, Storytelling | Jul 1, 2019
LAYERING MESSAGES AND IMAGERY IN BRAND WORKSHOPPING. THE CARTOGRAPHY OF BRANDSCAPE (Digital Brush work) MAPPING BRAND THINKING | Part two THE DOODLING OF IDEAS, PATHWAYS OF EXPLORATION SCRIBBLED, BRAND MAPPING AND DOCUMENTATION: Brandquesting®, brand navigation and... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Concepts, Interior Design, Marketing 2.0, Places, Trends | Aug 1, 2012
Working in Vegas, over the course of four days, we all studied people. Our team was Cathy Mack, Girvin’s San Francisco-based Director of Strategic Marketing, and Gabrielle Girvin [my daughter], Girvin’s Seattle [and firm wide] Social Media Implementor and... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 10, 2015
Capturing Ideas and Design Journeys iPad: Drafting creativity | Brand Cartography (iPhoneZenBrush) DIGITAL NOTEMAKING: THE CARTOGRAPHY OF DESIGN THINKING Doodles, scribbles, mapping and documentation: Brandquesting®, brand navigation and creative brand business... Read More
by Tim Girvin | Concepts, Storytelling | Jun 10, 2015
The Context of Message, Framing of Context and Visualization I look for signs that aren’t signs — in a conventional sense — they tell another deeper story, but sigils that signal a message that stand for the nature of a place. Cairns, ovoo, iwakura no mononoke,... Read More
by Tim Girvin | Concepts | Jul 22, 2014
The compulsion of building libraries — collections of books and the perpetual love of books, more books and books piled high — everywhere. My daughter, Gabrielle, is the official library Matrix of GIRVIN. Since she’s been working there at our Pike Place Offices... Read More
