Project: Garden Botanika
Garden Botanika GIRVIN was instrumental in the original launch of Garden Botanika in 1990. The brand was positioned between high-priced department store cosmetics and low-quality products sold in the mass channel. While initially a resounding success, over time Garden...
Project: Premchit
PREMCHIT GIRVIN’s product development and innovation strategy team built a plan and service solution for luxurious consulting for resort travelers in Thailand working with Norman Jones and Premchit Na Thalang. Premchit Prateap Na Thalang is a wellness...
Project: Spa Joule
Spa Joule The brand name, Spa Joule, literally a unit of energy, reinforces the brand’s serious science proposition. Proprietary package forms and graphics express the the hi-tech edgy, brand character. Spa Joule is the Science of You. Its naming strategy is literally...