Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a...
I’ve been looking for truth. I’m looking for truth in my self — what do I do, in practicing what I tell, preach, to others. And telling the truth in the reign of the firm — what we do, what we...
Slow time design by Thorunn Arndottir (Iceland) – clock bead dropping for time measurement (NYTimes) Real Slow | Seeking truth in moving slower I, for one, would comment that my life’s...
I spoke to the Luxury Marketing Council about the concept of truth — authenticity — in the context of branding. It was more than that. It was also about the nature of the story, as part...
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing — he creates marketing solutions in and out of house — and has been exploring the...
Imagery source Exploring meaningful enterprises, true stories and the people that have created them. I’m looking for true brands, brands that are seeking to represent themselves in the most...
Paramount Studios Are you telling the truth – do you smell right? The smell and taste of things remain poised a long time . . . and bear unfaltering, in the tiny and almost impalpable drop of...
It’s not coffee alone, it’s the Starbuck’s experience. There’s a new campaign, popping on Sunday and here’s the sneak peek, referencing Howard Schultz’s...
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking...
In the Work of the Personal and the Intertwinement of Brand There is knowing and there is being. What do you know? And what do you — be? In the work of branding, looking for soul and truth,...
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