Search results for: brand ambassadors
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of... Read More
by Tim Girvin | Brands, Concepts, Luxury, Trends | Aug 15, 2010
LOGO DESIGNERS OUT OF BUSINESS? EXPLORING THE NEW TREND, LOGO-LESS MERCHANDISE? DOES THAT MEAN BRANDERS ARE OUT OF BUSINESS? HARDLY SO, UNLESS THE PREMISE OF BRANDING IS DESIGNING LOGOS. But there’s more. Off and on, over the years, the idea of logo on, logo... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail | Mar 21, 2010
Apple and the i: iPad and the brand concept of prefix brand nomenclature conceptions What’s behind the i? As an Apple evangelist — a missionary, perhaps — (a student) for me it’s been about the exploration of brand legacy. I go back with Apple,... Read More
by Tim Girvin | Brands, Concepts | Nov 4, 2009
Internet Advertising Winning Formulae Working as a strategist and designer in theatrical advertising and branding, there’s an approach that’s linked to sequence and revelation of motion picture content that’s showing some proven measure in... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Sep 7, 2009
Designing the brand as an excursion into the extraordinary: imagination and digital place-making in adventure. Girvin has thrived — and designed — for decades in the extraordinary, the enchanted, imagined environment as a place of design marvelment; since... Read More
by Tim Girvin | Concepts, Cool People | Jul 4, 2009
Kevin Mazur | image.net The death of Michael Jackson and brand, emotion, memory and sales. It’s an unfortunate synchrony that unexpected passage boosts the propositions of the selling of that person. And, of course, this happens time and time again, looking... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Trends | Jun 8, 2009
What brands face, in Facebook? Many, if their culture is robust enough… In the metaphor of communing, there are layers — circles — of connections that we have with each other and our friends. A drop, ripples. Stories are told — they are shared,... Read More
by Tim Girvin | Brands, Cool People | Feb 9, 2009
I’ve written about my connection with Steve Jobs several times. Working with him at Apple. Working with him at Next. Working with him at Apple. And my link to him is about looking for ways to tell his story in the context of his brilliant evocation of design and... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jan 25, 2009
Exploring the comprehension of the word as a primary aspect of brand development in consumer recognition. logocentrism, n. I’ve been thinking about the context of branding in relationship to the word. I look at words. And see what they say. And what they mean.... Read More
by Tim Girvin | Interior Design, Marketing 2.0, Places, Retail | Feb 22, 2024
Emotional strategies in sensate brand integration Brands ask, “touch me more often, be my friend, speak to me, stay in touch.” Talking to an executive brand team, I reach-out in a simple question—“what’s the point here—what’s this workshop really about?” And the... Read More
