Search results for: brand belief
by Tim Girvin | Artists, Concepts | Mar 15, 2016
Strategic Magic, Designed Mysticism, Metamagical Thematics. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. The image above, a sigil of the Heptameron Arbatel, Peter de Abano, 1575.... Read More
by Tim Girvin | Concepts, Designers, Interior Design, Storytelling, Trends | Nov 14, 2018
DESIGNING FURNITURE THAT PROTECTS THE USER. As a designer, I’m frequently talking about the core power of markings. In fact, at Mark Anderson’s futurist, high tech conference—this year in ParkCity, Utah, I was doing just that—talking about the symbolism of the mark... Read More
by Tim Girvin | Brands, Concepts, Human brands, Marketing 2.0 | Aug 31, 2023
The quest for deep storytelling, brand narratives and customer relationships. For about 50 years since—and during—my college and early working days, I’ve given talks, workshops, team presentations to explore some lines of thinking around what we think about brands,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More
by Tim Girvin | Brands, Cool People, Motion Pictures, Storytelling | Jan 14, 2022
EARLIER, WORKING WITH BRYAN ALLEN AND NANCY GOLIGER—THE CREATIVE LEADERSHIP AT PARAMOUNT—I WAS ASKED TO ADVANCE THE BRAND IDENTITY STORYTELLING DESIGN AROUND THE FILM “LARA CROFT TOMB RAIDER.” 2 We worked on both Angelina Jolie properties, under Simon West’s... Read More
by Tim Girvin | Concepts, Storytelling | Feb 26, 2021
THE STRIDE THAT GOES FORWARD COULD BE FROM 4000 YEARS AGO. IS IT POSSIBLE THAT WE TEND TO RECALL MESSAGES IN THE CONTEXT OF POETIC ALLITERATIONS? I WRITE THAT WAY, THINK THAT WAY, IN THE STRINGING OF REPETITIVE CONSONANTS—IT IS A FRAMING FOR MESSAGES THAT FLOWS IN THE... Read More
by Tim Girvin | Brands, Motion Pictures, Storytelling | May 27, 2020
IN A LEGACY OF DECADES OF COLLABORATION, THERE ARE ELEMENTS THAT SPEAK LOUDER THAN OTHERS, LIKE THE WORDS THAT MESSAGE FIRST-OFF, TO A READING BRAND EXPERIENCER. THE HOLLYWOOD MOTION PICTURE PRESENTATIONS. In the brand journey of forty five years of exploration of... Read More
by Tim Girvin | Brands | Jan 8, 2020
NOT EVERYTHING IS OBVIOUS; SOME ARE MISTED; THEY ARE OCCULT, CONCEALED FROM PRESENCE. SOUL-FINDING, THE DESIGN OF CREATIVITY AND THE PATHWAY TO SOLUTIONS. It can take a quest to find what can’t be known from the surface. What we find—in our BrandQuest®-ing, this... Read More
by Tim Girvin | Brands, Concepts | May 17, 2017
LOOK OUT, THERE — YOU’RE SENSING THE HORIZON LINE — SEE IN: THE ART OF SURVEILLANCE. THERE IS A LOOKOUT, THERE — THE ROLES OF SENTIENCE, THE SENTINEL AND THE SCOUT. AND IN THE BRAND — WHAT MIGHT YOU BE WATCHING FOR? SENTINEL FOR THE BRANDFIRE Looking out in the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jan 31, 2017
FLINT + SPARK = FLAME ON! THE ETYMOLOGY OF BRAND, INNOVATION, CULTURE + FIRE BRANDFIRE | THE ENTERPRISES THAT ARE FIRED BY PASSION As a designer, presuming strategic intention, the practice of designing — buildings, print, objects — is never about what’s on the... Read More
