Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Trends | Dec 20, 2009
I CAN RECALL THAT IDEA, LAUNCHING, THE FIRST REVELATION OF VICE, THE MAGAZINE. A decade + back. It was my eldest daughter that discovered it, in a book shop — she said: “Dad, here’s something, you’d probably like this.” And it’s not... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Apr 5, 2023
Positioning a brand with the just right phrasing. In studying the architecture of brands—first off, there’s a need to reach-in, right to the center of the proposition—soul placement. Where does the heart live? What’s the offer of the brand, what does the brand stand... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Mar 8, 2016
What do you know, anyway? Enchantment, engagement and embracement in the layering of brand messaging, visualization and experience design. The quest to know? The mystery of mind, message and meaning. What about that question, I was contemplating it — someone asked me:... Read More
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | Brand Mysticism, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
by Tim Girvin | Brand Mysticism, Concepts, Trends | Mar 25, 2020
INSTINCTUAL RESPONSE AND BRAND STRATEGY—THE SENSATION OF INTUITION. THERE’S A QUESTION, HOW DOES THE ANSWER FEEL? IN THE RANGES OF RESEARCH, ONLINE, INTERCEPTIONS, FOCUS AND DEMOGRAPHIC QUAL/QUAN/QUERY—HOW OFTEN DOES THE RESULT PLAY TO “I HAD A FEELING…” O P E N?... Read More
by Tim Girvin | Concepts, Places, Scent | Dec 30, 2014
THE SMELL OF EXPERIENCE: THE HISTORY OF EMPIRE & THE DESIGN OF SENSATION I was talking to a friend and client about the notion of brand in sensationalism — the holism of experience strategy. That comes down to one point, a reflexive point — how big do you feel? We... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Jan 9, 2012
Brand genetics: starting with leadership, the lessons and coding of story and communications, rippling from the one — to billions. Tim Westergren, the genetics of sound, legacy and the one to the one. Opening the box of Pandora, nearly ten years back, I’d... Read More
by Tim Girvin | Brands, Designers, Marketing 2.0, Trends | Oct 3, 2018
ALPHABET DESIGN VISIONING AS THE VISUAL LANGUAGE OF BRAND IDENTITY As a brand designer, you’re thinking—“where is this business going?” “What’s the point, who cares, what’s it about—how’s it going to work?” And then, after these opening queries—that project work comes... Read More
by Tim Girvin | Brands, Concepts, General | Mar 8, 2008
The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Paula Rees. She’s a placemaker. Her... Read More
