Search results for: brand storytelling
by Tim Girvin | Brands, Cool People, Motion Pictures | Jun 22, 2022
THE STRIKE OF THE TWIN LIGHTNING BOLTS THE EVIDENCE OF LEGACY | TOM CRUISE AND TOP GUN Titling Design Trailer In my history as a designer of theatrical branding, I’d already been on the run for about 10 years [since Apocalypse Now] of working on motion picture and... Read More
by Tim Girvin | Brands, Concepts, Places | Feb 10, 2021
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow, isn’t that something?” And, hopefully, it keeps going as—“will you look... Read More
by Tim Girvin | Brands | Jan 23, 2025
Could a brand be so beautiful that it should be made into jewelry? “Sure,” says Susy Korb, an earlier Creative Director at Tiffany&Co., she asked, “Could we create a font that could be used in our print, as well as for actual fabrication into precious... Read More
by Tim Girvin | Brand Mysticism, Concepts | Jun 26, 2025
We tend to think allegorically about the work that we do— brand as fire, design as transformation, and markings as magic. And plenty of the clients that we work with think of their enterprises as deeply metaphorical and soulfully intentioned —light bringers, wellness... Read More
by Tim Girvin | Brands, Concepts, General, Marketing 2.0, Storytelling, Trends | Mar 30, 2008
Buzzing, twittering, twitching: Exploring community development in online new media launches. When I was at TED | Aspen, last month, I found myself in a world of people — my age and younger, late 30s, 40s, 50s — who were communicating with each other in... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Retail, Storytelling | Mar 22, 2008
Store one: Pike Place Market: It’s clear that Howard Schultz is loved, given the rousing support he received at the shareholder’s conference, this past week in Seattle. Even k.d. lang was there, savoring the melange of several thousand people, singing out.... Read More
by Tim Girvin | Brands, Cool People, General, Retail, Storytelling | Mar 4, 2008
Martin Lindstrom 3.4.08 Human branding, the brand: human. If ever there was a person that had created a brand presence around his very embodiment, it would surely have to be Martin Lindstrom. Still, given the experience — and the expertise — of his global... Read More
by Tim Girvin | Concepts | May 6, 2020
YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE. YOU ARE THE ONE: THE ONLY, THE LONELY, THE ONE OF MANY. –––––––––––––––––––––––––––––––– There’s a one—you, the only of your kind; there is the one of your group—the group of one, one’s group. There is your clan—there’s only... Read More
