Search results for: brand-instinct
by Tim Girvin | Brands, Motion Pictures, Storytelling | Mar 7, 2025
Mirror Mirror on the Wall, Who’s the Fairest of Them All? Any study of this film’s current premise and promotion, the pitch and proposition— critical notes from the social community—might be up for a overload of remarkably acidic commentary. People, apparently, are... Read More
by Tim Girvin | Concepts | Feb 26, 2025
Above, speaking of scripts, a Girvin stylistic expression: a broadly splayed opening capital, a hairline accentuation, a strike stroke from the opening character in its initiation, a bounced baseline and jumped x-height, an unexpected ligature, widely varied pen... Read More
by Tim Girvin | Artists, Cool People | May 8, 2025
Memories of my Mother As some know, my Mother recently died—our celebration of life emerges in days, and that, of course, is cause for a meditation on my learnings with her, her influences and profound impetus on my life. The alignment with creativity, motherhood and... Read More
by GirvinIT | Concepts, Places, Storytelling | May 2, 2025
A Journey in Design Explorations. When I first went to Japan to present my work as a designer, I was advised that I should be bringing gifts, and that I should offer the greeting–introducing myself, as well as the offer. This went like this, Hajimemashite, Tim... Read More
by Tim Girvin | Brands, Places | Jul 28, 2016
Imagining a new identity for an building icon. “Look, a sign. A seal. A sigil. The building’s icon. There are layers in play in the experience of the procession of how people connect with buildings. Buildings do, for the most part, one thing. They hold... Read More
by Tim Girvin | Concepts | Feb 18, 2016
BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 28, 2014
There is a sign, and beneath that sign is another sign. Brands and palimpsest, the layers of content. When I was working in Paris, I marveled at the old shopfronts and the signing on signing — a new sign, on an old sign. You’ve seen them in your town. An old sign... Read More
by Tim Girvin | Brands, Concepts, General | Dec 11, 2007
The issue of branding is more about gathering differentiation; it’s a way of telling a distinctive story that positions the company in a way that is discrete from the competitive fray. And it just might be that — a story. What do you really remember about... Read More
by Tim Girvin | Concepts, Cool People, Places | Nov 12, 2007
The casino’s opened — and Robert Earl is back on the block. While he’s lost millions in the final daze of Planet Hollywood, in the earlier entertainment modeling — somehow he’s managed to bring back the glamor with a return to (and of)... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jun 4, 2013
The Stroke of the Idea, in Sound, Found. When I was in Seoul, looking at, and working on Korean retail design, I stopped and watched a street calligrapher, who was writing phrases on newspaper. In the midst of the noise and flurry of the streetscape, I stood and... Read More
