Search results for: brand-instinct
by Tim Girvin | Brands, Concepts, Storytelling | Jul 7, 2016
And the Layering of Marketing Focus in SINGULARITY, ATTENTIONALITY, INTENTIONALITY | THEIR STRATEGIES IN BRAND DEVELOPMENT Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding... Read More
by Tim Girvin | Cool People, Human brands | Feb 24, 2011
Brand as Dream (Image from the Fabulous Nobody’s blogspot) In the decades of working with the inspired, the dreamers, the lovers, the ingenious and the intrepid — I’ve learned something: people — they make the brand. Brand is the fire of... Read More
by Tim Girvin | Concepts | Nov 14, 2013
Optimizing Experience. In the management of any project, when there is the feeling of all-open creativity, everything’s working, all systems are go, communications are excellent. How does that happen? • First off — the link to the client side. Clear... Read More
by Tim Girvin | Concepts, Cool People, Human brands, Marketing 2.0, Retail | Feb 7, 2011
Girvin: Fontainebleau, Miami Beach Purchasing decisions: the link to distinctive attachment in biological analysis — and Lindstrom’s Buyology. The idea of the psychic space — brand brainpower and impressionability. Is reaction just that: re-acting?... Read More
by Tim Girvin | Brands, Cool People, Designers, Human brands, Motion Pictures, Storytelling | Nov 20, 2018
WHAT I LEARNED FROM STAN LEE. AND OTHER UPSTART BRANDING LESSONS FROM STEVE JOBS AND THE WACHOWSKI SIBLINGS. Isn’t it so that, in any journey forward, you go back, to find the points where your heart first opened? And in any journey to know, you must go— out there,... Read More
by Tim Girvin | Brands, Concepts, Scent | May 21, 2010
Synaesthetic brand experience design. A friend of mine, Tracy Pepe, a scent strategist and consultant, founder of Nose Knows Consulting, posited this YouTube video. And she was exploring impressions — “what’s your take?” The sequence goes like... Read More
by Tim Girvin | Brands, Concepts, Luxury, Marketing 2.0, Retail | Mar 29, 2010
Exploring the concept of a single brand article, captivating market share and perception There are a series of brands that found their legacy based on the proposition of a single product — and they can either build on that foundation, over time, or they become... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | May 26, 2022
WORKSHOPPING LOVE AND PASSION I was talking to a colleague about “love,” the notion of letter-writing and love-worthy thoughts expressed in a hand-notated missive, one human to another. To that, we were talking about stamps—particularly this love stamp I’d designed... Read More
by Tim Girvin | Concepts, Storytelling | Mar 11, 2020
[A tidal cairn, a stacked set of 15 large stones that I balanced in the water—here: 7 above the waterline, 8 stones below the waterline; as the tide comes in—the cairn submerges—and the storytelling of the rippling, the contours of the stones, play out their... Read More
by Tim Girvin | Brands, Concepts, Places | Apr 19, 2017
BRANDISH — THE WAVE AND FLOURISH OF BRAND The OED: “brandish” — Brand as fire. Notes on the Place of being. Considering meaning and etymology, reflections on distinction and memory of meaningful experience. I had a conversation with a friend of mine, Dawn A. Clark.... Read More
