Search results for: brand-instinct
by Tim Girvin | Brands, Concepts | Oct 6, 2022
And the implications to brand, strategy and the target Image: Disney Marvel Studios In my history, working around brand space, there are inherently central points of business structure, key practices that boost the brand’s proposition—channel core offerings. The... Read More
by Tim Girvin | Incubation, Marketing 2.0, Motion Pictures, Storytelling | Jun 2, 2021
TACTICAL INSIGHTS FOR REMOTE PRESENTATIONS TALKING TO A STRING OF FRIENDS—SALES PEOPLE–ABOUT PRESENTING REMOTELY, IT IGNITED SOME MEDITATIONS ON AN EARLIER PROJECT, “SUSPECT ZERO.” We’re all living in a time of “remote viewing,” that optimistically will soon be... Read More
by Tim Girvin | Brands, Marketing 2.0, Retail | Apr 8, 2020
BRAND | STORY | JOURNEY | MIND There’s a brand, which is like a fire, there’s a story, which is like a journey which is a memory—which is mind. Up until 1999, I had a drinking problem. So I quit that—decades ago. I was working, earlier, with Martin Pazzani on... Read More
by Tim Girvin | Brands, Human brands, Luxury, Retail, Storytelling | Oct 19, 2010
Forging Authentic Brand stories: Examples, Challenges and Directions If telling the truth becomes questioned in a branding proposition, then how to right the equation? With Louis Vuitton (LVMH) as a client, we’ve spent a lot of time studying the brand — in... Read More
by Tim Girvin | Brands, Retail, Storytelling | Aug 18, 2010
Brand storytelling that goes back 130 years, and pitched as a marketing strategy for merchandising sales at Barney’s. Notes on selling old brands as something newly hip. Buy, here: I’m looking for True Brands. What I seek is: A story. A person. An offering.... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Motion Pictures, Retail | Mar 30, 2010
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I’ve worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair — which have probably been around the world at least twice. To the end of considering... Read More
by Tim Girvin | Concepts, Places, Scent | Dec 30, 2014
THE SMELL OF EXPERIENCE: THE HISTORY OF EMPIRE & THE DESIGN OF SENSATION I was talking to a friend and client about the notion of brand in sensationalism — the holism of experience strategy. That comes down to one point, a reflexive point — how big do you feel? We... Read More
by Tim Girvin | Brands, Trends | Sep 4, 2012
Old Coolness | Logo history Image credit: StockLogos In the past, countless logos show the character of the original brand personality. Does modernization take away the soul of their launching propositions? In some instances, we think — “yes!” How... Read More
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Trends | Jan 9, 2012
Brand genetics: starting with leadership, the lessons and coding of story and communications, rippling from the one — to billions. Tim Westergren, the genetics of sound, legacy and the one to the one. Opening the box of Pandora, nearly ten years back, I’d... Read More
by Tim Girvin | Artists, Brands, Cool People, Designers, General, Human brands | Oct 1, 2010
YSL, American Eagle, New Era Customization and the Interpretations of the Crowd. What about brands that are your brand? Make your own world: Working at Yves Saint Laurent, I can recall a conversation about either oui or non — the idea of more big YSL logo... Read More
