Search results for: brand-instinct
by Tim Girvin | Cool People, General, Luxury, Retail | Dec 14, 2007
I had the chance to listen to Tom Ford, and to meet him, at a CEO Summit for WWD | Beauty | Miami. Nice man. Incredibly articulate thinker, as well. And this was, formally, before the announcement of the Tom Ford brand. Shirin Von Wulffen, a person I worked with at... Read More
by Tim Girvin | Brands, Concepts | Oct 1, 2013
WHAT IF YOU’RE THE BRAND? We’ve written a lot about the brand of you. The truth of the brand will lie in the journey; in exploring any brand, our path is journey — what route has it been, what telling to the past, the present, the future? That goes... Read More
by Tim Girvin | Artists, Cool People, Marketing 2.0, Storytelling | Dec 25, 2009
Directing brand design and motion pictures | the framing of storytelling in hybrid contexts Tom Ford | The design of A Single Man It’s no secret that I’ve got an admiration for Tom Ford. Yet, interestingly enough, I only own his fragrances. However, the... Read More
by Tim Girvin | Brands, General, Storytelling | Jul 8, 2009
Rock my world, make me different, knock me out, make me beautiful — take me someplace else. Creating strategic campaign positioning signatures: premise, promise, expectations and outcomes. There is a presumption that everything is greener, someplace other than... Read More
by Tim Girvin | Cool People, General | Jun 1, 2007
Tom Peters made some sequence of offerings wrapped around the space of human branding. That is the idea that you are a brand, worth telling your story, and that people will be paying attention to you. And surely there are plenty of people worth paying attention to.... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Sep 1, 2022
IN THE HISTORY OF GIRVIN’S THEATRICAL BRANDING, THERE’S A STORY IN A STORY, A DESIGN INSIDE A DESIGN, A LAYERING OF INTENTIONS INSIDE THE OUTREACH. Working around the notion of illustrating a certain trail of cinematic storytelling, as a theatrical branding design... Read More
by Tim Girvin | Concepts | May 6, 2020
YOU ARE A LONE JOURNEYER? YOU ARE ALL ONE. YOU ARE THE ONE: THE ONLY, THE LONELY, THE ONE OF MANY. –––––––––––––––––––––––––––––––– There’s a one—you, the only of your kind; there is the one of your group—the group of one, one’s group. There is your clan—there’s only... Read More
by Tim Girvin | Concepts, Designers | Nov 13, 2019
DESIGNING THE ALPHABET AS A TOOL OF BRAND EXPRESSION IMAGE: GIRVIN for Bloomingdale’s | digitally-incised dimensional ornamental star alphabets in 12 languages –––––– What about typography— what it looks like, the form of language, visualized? What about this... Read More
