Search results for: brand-instinct
by Tim Girvin | Concepts, Cool People, Motion Pictures | May 17, 2016
Designing Alphabets, Messaging and Meaning. The alphabetic coding of “The Matrix.” The metaphors of threading content, digital rain, flow and the loom of meaning in context I was talking to a team of students from my college days, reteaching, again some of the... Read More
by Tim Girvin | Concepts | Feb 29, 2024
Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,... Read More
by Tim Girvin | Concepts, Places | Apr 5, 2016
SYMBOLIC EMBLEMS FOR INTERIORS: DESIGNING TALISMANS FOR A PLACE The Journey of Design, Place-making and Creative Environments: Archetypal Signage and Magical Badges As any designer knows, to brand and experience design, there is a link between storytelling and... Read More
by Tim Girvin | Concepts | Mar 24, 2016
Designing Magic: The Draft of the Letter as the Quest for Mystery Everyone knows that occult really means hidden. But in that, one might surmise that the Cult of the Occult would be nothing more than the quest for the hidden. I probably live there, in more ways than... Read More
by Tim Girvin | Artists, Concepts | Mar 15, 2016
Strategic Magic, Designed Mysticism, Metamagical Thematics. It’s been said that illustration, the real meaning of the word is a shining — to illustrate is “making bright.” But also — to purify. The image above, a sigil of the Heptameron Arbatel, Peter de Abano, 1575.... Read More
by Tim Girvin | Concepts, Trends | Jan 5, 2016
Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 17, 2015
What is the way, found? I was thinking about this. In the context of the work that you do. And what we do. I’ve wondered about that, the character of being lost, being found. Finding your way. And there’s a part of the work that we do that is just about that — helping... Read More
by Tim Girvin | Brands, Concepts | Jul 1, 2015
WATCHING, LISTENING, ATTUNEMENT In the intertwining of life, work and brand, there are keys to actualization and mobilization. In my experience, the notion of attention and focus are at the heart of how people either reach-out, or reach-in — it’s how the exchange... Read More
by Tim Girvin | Concepts, Human brands, Storytelling | Mar 10, 2015
Contexts of Nomenclature and Meaning. According to the Greeks, “the etymon is the name of the true thing.” Etymos=true. What that means is that a name is a deep name, and that the truth would be told. Etymon — comes from the Greek for “truth” — and powerful names for... Read More
by Tim Girvin | Concepts, Designers, Scent | Mar 3, 2015
The Legacy of Fragrance Design and Perfume, Taste Innovation and Spice Strategy In a workshop in Oregon, we studied the layering of taste and scent in new product development innovation summits. What came clear in the study group was a kind of synaesthesia of... Read More
