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Project: Sonora Desert Ranch

Sonora Desert Ranch GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for...

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Blog: What if you were closed?

I was trying to connect with what I thought was an open resource — a brand, an enterprise, a place, a team of people. Nope. What if you were closed all the time? [Image: a door on 30th Street | off Madison, NYC]. I tried to sync up with the team, the brand, the...

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Blog: The Learning of a Day

What I have learned in one day is t h a t : ––––––––––––––––––––––––––––––––––––– E V E R Y D A Y i s a J O U R N E Y [SMALL OR LARGE] ––– That: however long, difficult or winding these stairs might be — their point is to take you to another point of view, another way...

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Blog: The Mechanics of Fear and Creativity

As a designer, a brand person, a journeyer, a wanderer, what know you of fear? I contemplate: metus | fear. Things are arranged; then they are rearranged. Things are stable, then they are unstable. What do you hold to: that which is arranged, that which is not? Is...

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Blog: The Quest For Magic

The Journey of Mystery — Finding Soul, Designing Creativity, Building Solutions. Finding What Can’t be Known I revisit this earlier journal entry. Part of my history, as some know, is a viral curiosity that takes me to some unlikely places. Looking for answers,...

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Blog: HAVE A NICE DAY

WHAT IS: “A NICE DAY?” Nice is one of those tough words, that’s so vague and so commonly used enough that it made me ponder — “what’s that mean?” In my own journey, I live in a place of perpetual curiosity about words and meaning. I listen to what people...

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Blog: GET OUT THERE

THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander...

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