Search results for: experience design place making
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jun 30, 2016
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? And yes, why do I drink them? Montages by R.Bird In the last 20 years, I’ve had plenty of experience exploring drinking in Asia.From Tokyo to Seoul, from Bangkok to... Read More
by Tim Girvin | Concepts | Jun 14, 2016
Personal Brands, Totems and Emblems Why does Tim Girvin love crows and ravens? It was just posted, again — a group of images on crows and ravens tagged “for Tim Girvin.” While that was happening, that posting, I was looking at an entity that was clearly looking at me... Read More
by Tim Girvin | Concepts | Feb 18, 2016
BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing — which is more like “carrying” something. To bare, to lay open,... Read More
by Tim Girvin | Brands, Concepts | May 16, 2011
Resonance, Relevance, Relationships — the three indices of connection and community Brands have to matter to be unforgettable. Given the flooding of exposures, those that are strong will require extraordinary staying power. But more importantly, to the nature of... Read More
by Tim Girvin | Concepts, General | Feb 17, 2008
What is the way, found? I was thinking about this. In the context of the work that you do. And what I do. I’ve wondered about that, the character of being lost, being found. Finding your way. And there’s a part of the work that we do that is just about... Read More
by Tim Girvin | Concepts, General | Jan 31, 2008
3000 years ago, the notion of finding the heart of a word was to seek the real thing. Then, it was believed that the spirit of the thing resided in the word. By calling the name of the entity, one would imbue, or bring forth, that phrasing with the immanent power of... Read More
by Tim Girvin | Brands, Concepts, Places | Jan 8, 2015
“This is what I expect to pay.” Earlier in my life, during my entry into the Japanese market, I studied Japanese with an assistant professor of Asian Linguistic Studies from the University of Washington. He would come down, twice a week, for 2 hour speaking and study... Read More
by Tim Girvin | Concepts, General, Trends | Jun 27, 2008
Exploring the branding of hyper-caffeinated power drinks; what image is presented — what story found? Montages by R.Bird In the last 15 years, I’ve had plenty of experience exploring drinking in Asia. From Tokyo to Seoul, from Bangkok to Jakarta,... Read More
by Tim Girvin | Marketing 2.0 | May 28, 2008
Seoul, Korea Patrick Byers is the CEO of an Eastside marketing concern called Outsource Marketing — he creates marketing solutions in and out of house — and has been exploring the concept of the responsibility of marketing on his very good blog The... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,... Read More
