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Project: Nabisco

Nabisco Foods Group worked with GIRVIN for several years on the development of new product identity, name and personality development, and packaging to upgrade the visual presentation of existing brands, brand extensions and new product concepts. We evaluated the...

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Project: AquaStar

AquaStar Can you tier brand product offerings in a succession of offerings? GIRVIN’s strategy and design teams worked sequentially on a line of offerings from the innovation kitchens and shelf strategies of AquaStar—from branding and packaging nearly all of their...

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Project: P&G | Camay

P&G | Camay The Camay leadership team asked GIRVIN to support a positioning exploratory and legendary conception for a new global retelling of the Camay brand story. GIRVIN worked on responding to a testing brief that showed that women around the world all valued...

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Blog: Shadow Brands

Looking at the dark side of brand, their strategies, and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their telling — community and relationships — sometimes a darker...

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Blog: Go Slow, Go Sure

Sometimes the best path Is the slow and watchful. Recently, I’ve been asked to design some signs — which, on a remote road, ask kindly: “Please Go Slower.” Sometimes in the planning of strategy, for your life, brands and other enterprises — striking out the...

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Blog: Fire

T H I N G S   T H A T W E   F O U N D I N   T H E   F I R E Meditations on fire. On the poetry of the work. Finding fire. In the consideration of passing, things move on. Moments flicker. Friends pass. Teams evolve. Brands move. Miracles whorl. And new things come out...

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Blog: Going Deeper

Spelunking Brands There is a patterning that one can see in caves, the geolocational strata, stones, layers, sediments, ice, water, rivers and concretions — as an explorer of caves, it’s kind of like mountaineering inside mountains — interior alpinism, as in the...

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