LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or...
Brands with soul, brands that tell stories, brands that people care about. Are they built, made, restored, or managed? All of these, and more. LEGEND BRANDING: What is the heart of legend, most?...
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the...
The game goes on. Forever. Obviously, as the design agency of record for Nintendo, in the legacy of our history of brand design in the 80s-90s, we walked the storytelling from design thinking, gamer...
There is a legend, and there was once a mere story, about the Old American West — one that has transfixed the world. Who’s not compelled to admire some part of that storytelling? Or know some...
Passage, relevance and the scent of time. Brand re-invention, dissolution and reclamation. The pink bar of soap: 84 years of Camay. Photograph by Dan Neville. What happens when a brand disappears?...
Examining the line between design, fragrance and the mystery of making. There’s a mystery between the concept of design, creativity and the magic of concocting and sequencing outcomes, whether...
THE BIRTH OF LIGHT THE QUEST AND THE LEGENDS OF THE LIGHT FINDER I was holding light, an illumination that reminded me of a salamander of the luminous, curling like an embryo — light lizard. This,...
Signs are symbols of storytelling, of legend and legacy, of badges that reach out as cards of narrative fortune. There are clues in the cultural rendition of the larger messages of enterprise in the...
Identity, Story & Experience Design What is the game but a microcosm of life’s journey — and play but a perspective of living life in the fullness of a self-made, self-perceived adventure into...
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