Search results for: love brands
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no... Read More
by GirvinIT | Brand Mysticism, Brands, Concepts | Apr 15, 2025
Solving brand challenges in a collaborative innovation summit I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal... Read More
by Tim Girvin | Brands, Cool People, Human brands | Feb 12, 2010
Observing the passage of the brand, as fire, in the spirit of Alexander Lee McQueen This is the another in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. When I heard of the passage of... Read More
by Tim Girvin | Brands, Human brands, Storytelling | Apr 4, 2017
THE PASSION OF INSPIRATION: YOU-BRANDING | HUMAN BRAND STRATEGIES FLAME ON! I met Tom Peters, just moments after his (as usual) carefully integrated marketing of “the brand called you” positioning. As ever, he knows how to get the work / word / world out there quickly... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jul 17, 2009
Twitterstory as the last line of defense, offensively. Twitter is a storytelling tool. Every person tells a micro-story in the 140 characters of text that are tied to the messaging output from many tiers of devices. To the brand, the personal brand, the legacy of the... Read More
by Tim Girvin | Artists, Cool People, Designers, Retail, Storytelling | Nov 16, 2008
This is the second in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. “As a fashion designer, I was always aware that I was not an artist, because I was creating something that was made... Read More
by Tim Girvin | Concepts, Cool People, Marketing 2.0, Storytelling | Apr 19, 2024
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of... Read More
by Tim Girvin | Cool People, Storytelling | Nov 2, 2008
This is the first in a series on Human Brand | defining the inextricable link between people, founding vision and the brands that they produce. You’ve got to find what you love. Steve Jobs There’s passion here for me. Because I can personally relate to... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands | Aug 20, 2013
Digging in, the brand archaeology of art, the person, the persona. When you work on a brand, people are involved. Sometimes, companies forget — they think: logistics, operations, planning, transportation, targets, quotients and quotas. For us — and... Read More
by Tim Girvin | Concepts, Cool People | Aug 23, 2010
Designing things to be altered by fire. Girvin Smoke principles, brands and the waft of fire. Firebrands. I’ve been thinking about fire and smoke a lot these days, as you might’ve noticed. But like the proverbial A persona, I can’t relinquish the... Read More