Search results for: messaging
by Tim Girvin | Brand Mysticism, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Dec 29, 2010
Exploring brand metaphors and soul: charting strategic pathways and innovation I was thinking about search — reaching in(to people) — listening to them, learning from them, and gathering their impressions and ideas. Search for it, listen to them, what does... Read More
by Tim Girvin | Brands, Concepts, Trends | May 10, 2010
Ben Affleck | Fight Hunger Feed America Feeding America as the warmest bridge to marketing resonance Working on the mission of supporting cause marketing for humanitarian brands presumes commitment — it starts with the extraordinary commitment of the founders,... Read More
by Tim Girvin | Concepts, Retail, Trends | Feb 21, 2010
© 2008 Sam Carter & Patrick Gunn Collections 1896 Ginger Beer Exploring restrained packaging design vocabularies in brand. We’ve been working on packaging, up north in Canada. And in exploring the idea of messaging, in the context of container expression... Read More
by Tim Girvin | Concepts, Storytelling | Mar 25, 2013
The Tiers of Brand Experience [Image above by Dawn A. Clark] In writing messages, related to brand and brand storytelling, like any legend-telling, the process of experience will be more than one strike and stroke on the tablet of messaging. It will be layers. There... Read More
by Tim Girvin | Cool People, Human brands | Sep 8, 2023
In case you’ve missed it, check out “talking about you” from last week’s entry. This blog is built out of one of a series of talks I’ve given on equating brand, enterprise strategy and human-based characteristics. It’s a pretty simple premise. Brands are made by... Read More
by Tim Girvin | Concepts, Motion Pictures, Storytelling | Apr 26, 2023
The mythological patterning of legend-building—cinematic narrative and ancient thematics—BabaYaga, the BogeyMan and the Hero of 1000 Faces. As any creative would tell you, story-working is a layering of patterns—there are the arcs of plots, the intertwinement of time,... Read More
by Tim Girvin | Brand Mysticism, Concepts, Storytelling | Aug 11, 2022
TIERING MESSAGING AND LAYERING OF INTENTION IN BRAND NARRATIVES AND STORYTELLING In my earlier work as a calligrapher and lettersmith, I explored—and still study in our work—the idea of layering messages. I see this as a kind of palimpsest—letters on one tier, a... Read More
