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Search results for: metaphorical thinking

Project: WCP Solutions

WCP Solutions The Challenge Beyond our wildest reams From its roots as a wholesale paper distributor, the former West Coast Paper Company has grown along with the needs of its many clients. Originally founded by R.A. Abrams on March 1, 1930, selling basic packaging...

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Project: Cheerwine

Cheerwine The Challenge Cheerwhere GIRVIN created a new brand solution that not only retained elements from the past, but moved the brand into the future. Holding on to the classic elliptical brand mark and evolving it to fit the “effervescent” territory, GIRVIN’s...

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Blog: Listening

Paying attention, appreciative perception and the emotionality of listening Isn’t it interesting, the way people lean-in? Leaning-in, they’re paying closer attention— why is that, is it a hearing expression? “I lean-in so I can hear better?” In running brand summits,...

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Project: Sebastian Professional

Sebastian The Challenge Untamed Beauty To craft a compelling brand story for Sebastian International, the GIRVIN team studied the genetics of the brand, the family and its history to establish a foundation. Then we convened with the spirited and assertive team of...

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Project: Eastern Congo Initiative

Eastern CongoInitiative GIRVIN worked with Ben Affleck and consultant Whitney Williams on supporting the development of Affleck’s eastern Congo philanthropic effort. He envisions change — a supportive, collaborative community-aligned initiative to advance the...

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Blog: Into the Rave[n]

The Quest for Creative Inspiration, Imagination and Personal Iconography I photographed this bird in the Himalaya— in Bhutan, a place of the Raven Gods. As some know, I have a long history with Ravens—the birds. This comes from earlier, childhood and mystical...

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Blog: Brand Stumbling

It happens to the best of us—there’s a confident gait, the gallant stride, a bold sprint and then: there’s a stumble. It rumbles in the background—all the time—the risk of misstep. Personally, I contemplate my own faltering—and there have been many. Moves that I...

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