Search results for: momentum and moment
by Tim Girvin | Brand Mysticism, Brands, Marketing 2.0, Retail, Storytelling | May 31, 2023
Yesterday, NYC, I had a meeting with a friend, client and global consultant to shopping and retail design trends. She and I worked together on her brand, client relationships, and have spoken together in panels for various summits around the US as well as France.... Read More
by Tim Girvin | Artists, Concepts, Cool People | Mar 14, 2023
You’re thinking about it: the meaning of the work, what is it you’re doing, what you’ve done, what you could be doing—and what you’re dreaming about: the future. In my history, I’ve taught all manner of workshops. When I was a student at New College, as well as The... Read More
by Tim Girvin | Artists, Concepts, Storytelling | Feb 28, 2023
THE INTEGRATION OF MESSAGE: GRAPHICAL EXPRESSIONS IN A SCALABLE SOLUTION. TINY CAN BE GIGANTIC, SMALLER CAN BE EMULATED IN A TIERING OF ENLARGEABLE OR REDUCIBLE DESIGN TREATMENTS, NOT MERELY AS DESIGN THINKING—BUT AS A DIRECT LINK THE GENETICS OF THE DESIGN. THE... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Feb 14, 2023
The symbolism of the forest as a figural message cartography. To each of us, there is a moment in our reflections on our work that emerges as a contemplation. And in this instance, it’s a meditation of the tree as a tool to organize a communications mapping of... Read More
by Tim Girvin | Artists, Cool People, Storytelling | Feb 6, 2023
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human... Read More
by Tim Girvin | Concepts, Places, Scent, Storytelling | Jan 31, 2023
STORYTELLING PERFUME AND THE SENSATION OF PLACE THE WANDERING WONDERMENT: AN EXPLORATION OF MEMORY AND SCENT I’m walking the city, or the forest, or the beach— and what comes forth? “What’s that smell? It reminds me of…” Scent memory: it’s right in the front of the... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Dec 21, 2022
INSPIRATIONAL BRAND STRATEGY | EXPLICATING SOUL IN DESIGNING UNFORGETTABLE BRANDS VS THE QUEST FOR BRANDSOUL—DEEPENING BRANDSPIRIT®— EMPOWERING MEMORABLE BRAND STORYTELLING AND VISUALIZATIONS. VS What if the core proposition of a brand—surely not every brand—spoke to... Read More
by Tim Girvin | Concepts, Scent | Oct 27, 2022
Gunung Merapi, Java IN THE MYSTERY OF THE MIST OF FRAGRANCE Living where I live—here in the Pacific Northwest—I’m constantly ambling in the rain and mist; and I note that scent of place is invariably mist-borne. The ocean calls out many stories, carries many... Read More
by Tim Girvin | Brand Mysticism, Brands, Places | Jul 13, 2022
THE ORDER OF PATHWAYS AND THE TOUCH OF THE MEMORABLE M A K E A M A Z E M E N T. As brand designers—as with any part of human creativity, “a making” or the construction of a visible object, the made art or the scribed breath of a poem—the point would be to answer this... Read More
