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Blog: Letters from an Eagle Scout

Notes on scouting and the meaning of the Eagle Scout legacy. Sure, some of you are Eagle Scouts—you know the drill, the years of Scout journeying, 30-milers, 50-milers, growth in the transitioning from Tenderfoot beginnings, Second Class, First Class, the move to...

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Blog: Chains

Brand Chains, Ropes, Knots and the Entwinement of Meaning As a Boy Scout—even out to the rank of Eagle—I always had a fascination with knots, ropes, lashing, sea-and-water craft in the tradition of sailing. In scouting there is an expectation, as I’ve noted earlier,...

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Project: Ara Spa at Ameristar Casinos

Ara Spa at Ameristar Casinos The Challenge Where hospitality is kneaded When the hospitality team at Ameristar Casinos sought to develop a singular spa experience for their guests that would match the stellar quality of their new hotel at the Black Hawk property, they...

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Blog: Uplift

We’re all looking for the right answer, and the better outlook after the challenging sequences of the last couple of years. We’re looking for yes. Anytime you have an answer, there was a question before. And any question is a quest— it’s a journey, from one...

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Project: 50th Parallel Winery

50TH PARALLEL ESTATE WINERY The Challenge Pinot dreams Curtis Krouzel, a first-generation Canadian from Winnipeg, had a deeply held dream to create a world-class winery. When he met his wife-to-be Sheri-Lee, their combined passions enabled that dream to take seed when...

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Blog: Ever Quest, The Journey Forward 2023

THE EXPLORATION OF THE PERSONAL JOURNEY, FIREBRAND, STORYTELLING AND THE QUEST FOR THE NEXT, THE NEW, IN THE REFRESHED HORIZON. Each of us—we get out there—the farther reach beyond our circle. We walk out there, further, in some manner. To each, they take their own...

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Blog: THE DEEP AND FERTILE SEA | WAVE CREATIVITY

INSPIRATIONS FOR CREATIVE ACTION, MESSAGING AND DESIGN | THE DEEP STORYTELLING OF THE SEA When I was a child, growing up in Spokane, there would be the occasional parental inquiry—“it’s time for the Opera—a vacation, and where would you like to go?” I had an answer,...

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