by Tim Girvin | Brands, Retail | Jan 7, 2011
Aligning leadership, retail expression, innovation and brand identity: what’s happening with Starbucks? Lots of friends have been forwarding me comments and remarks on the transitions of the new mark design created internally at Starbucks for their new promise... Read More
by Tim Girvin | Brand Mysticism, Brands, Concepts | Jul 24, 2020
Your browser does not support the video tag. EXAMINING THE JOURNEY OF THE WORK, THE DEEPER MEANING OF BRAND Isn’t it so, to each your own in the way you make? I was talking to a team—a brand team— about their business, their story, their movements which came to: one,... Read More
by Tim Girvin | Brand Mysticism | Mar 20, 2019
THE PERSONALIZATION OF BRANDS, THEIR ASSETS AND PRESENCE. HOW DO YOU PRESENT? HOW DO YOU SHOW UP? HOW ARE YOU PRESENT? Has anyone ever spoken to you about showing up? That is—when you show up, what happens? How do you present? In a manner, it all comes down to that... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2024
The Strategy and Design of Mystically-Inspired Brands In our history, we’ve had a string of opportunities to collaborate with brand partners who are different in their visioning of their enterprises— rather than focusing, for typical partners, on the notion of “how... Read More
by Tim Girvin | Brands, Concepts, General, Interior Design, Retail, Storytelling | Mar 22, 2008
Store one: Pike Place Market: It’s clear that Howard Schultz is loved, given the rousing support he received at the shareholder’s conference, this past week in Seattle. Even k.d. lang was there, savoring the melange of several thousand people, singing out.... Read More
by Tim Girvin | Artists, General | Dec 17, 2007
http://www.kenrock.com/ I’d met Ken Rock, sitting on the sidewalk. That’s what he does, part of the time. Sit on the side walk and hammer away. Looking from further down the block, I’d wondered what that person was doing. It was nightfall. And it was... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling | Jan 31, 2017
FLINT + SPARK = FLAME ON! THE ETYMOLOGY OF BRAND, INNOVATION, CULTURE + FIRE BRANDFIRE | THE ENTERPRISES THAT ARE FIRED BY PASSION As a designer, presuming strategic intention, the practice of designing — buildings, print, objects — is never about what’s on the... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jan 5, 2011
Flow, on flow — the fluency of flight, channeling, moving into the rivers of time and momentum. (Pelicans on the south eastern shore) Step in? Go? Watch and wait? Move? Take flight — take action. Conceptions of flow, brand, story, soul — stepping... Read More
by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | May 11, 2023
Mýrdalshreppur, Iceland As a global wanderer—and a wonderer, in that wandering—I’m always thinking about that notion of the deeper side of the stride. And I ask: “what, to walking, what to the steps forward, what is the sense of the way ahead?” And when I think... Read More
