Search results for: storytelling
by Tim Girvin | Uncategorized | May 25, 2008
The design heritage of the Indiana Jones franchise. Reaching back into the deep territory of my imagination — and my history as a long-running movie goer, I stride the aisles of Fox Theater, downtown Spokane, the 60s — and riding the buses alone, seeking... Read More
by Tim Girvin | Brands, Concepts, Designers, Storytelling | Oct 12, 2023
With our coming into 50 years of continuous involvement in brand strategy and integrated design— and as coffee connoisseurs—we’ve savored this brewed beverage all over the world, from Seattle to NYC—Maui too, LA to Vancouver, Java and Bali. We’ve studied coffee... Read More
by Tim Girvin | Artists, Cool People, Storytelling | Feb 6, 2023
L I S T E N T O T H E L I N K S I was talking to a client about music [brand experientiality]—the magnetic nature of the melodic narrative and, intimately, the human attribute of the swing of musical cadence, the ebullience of its expression in the context of human... Read More
by Tim Girvin | Brands, Storytelling, Trends | Aug 11, 2021
IN THE VISIONING OF DREAMS—AND WHAT NARRATIVE CAN BE BUILT AROUND THEM—CALLING AS A COMPASS POINTING TO TRUE NORTH: THIS IS THE FUTURE, AND LEADERS COME FORWARD. Everyone knows this about leading, it’s pretty simple: “if you’re the leader, you’re the one in front,... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Nov 15, 2009
Notes on the choreography of experience: brandstories, the art of dance, life and business entwined. A long and complex titling, that is; but it’s the title for an exploration on the alignment between dance and fire, and movement, and life, and love, and... Read More
by Tim Girvin | Concepts, Places, Retail | Dec 7, 2011
QUICK SERVE ACCELERATION FOR INTERNATIONAL FOOD & BEVERAGE Spending time working and traveling in Europe, it’s invariable that there would be new insights that might be still unseen in stateside venues. As the food experience in quick serve restaurants... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Feb 23, 2010
Examining the concept of brand books — selling the story, the magazine, that brands own The idea of brands that publish their own books isn’t new. I can recall the early days of Abercrombie & Fitch and some of their wildly outrageous “brand... Read More
by Tim Girvin | Brand Mysticism, Brands, Storytelling | Sep 25, 2019
WHEN YOU’RE FAR OUT AT SEA, SEE THE WAVES, SENSE THE RIP, IT’S TIME TO RIDE THE FAR HORIZON OF THE RIPPLING SWELL. Image above: Dawn A. Clark When you’re out there, far out there, watching the impending swell, there’s the rising curl of fear, awe and wonder,... Read More
by Tim Girvin | Brands, Cool People, Luxury, Retail, Storytelling | Jun 27, 2024
Brands That Live in the Shadow, But Are Full of Light Do you have a brand relationship that is, to your thinking, your personal secret— something special, marvelous, your happily loved and savored place? Is there ever a brand that lives on the quiet side, unknown,... Read More
by Tim Girvin | Brands, Concepts, Cool People, Designers, General, Interior Design, Places | Apr 6, 2008
An examination of conceptions of branding environments for storytelling in contextual community. Case study: Oakley. American Hurrah | Oakley Girvin backgrounder: I believe that people understand brand comprehensively in place. Over the last 20 years, Girvin has been... Read More
