Search results for: true brands
by Tim Girvin | Cool People, General, Human brands, Incubation, Places, Scent, Storytelling | Aug 24, 2011
Starbucks, Pike Place Market — the beginnings of a branded world. A brand becomes a world: (tenet, intention, cult and culture, community and audience: engagement + embracement = enchantment). This world, built and evolving — founded on the inspiration of... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Jan 23, 2010
How branding, intuition and distribution built a $300 million product at POP. Hanging out with increasingly younger people, I’m finding exposure to drinks that, well, I wouldn’t have thought I’d consider drinking in the past. But I have been, not so... Read More
by Tim Girvin | Brands, Cool People, General, Scent | Oct 30, 2009
Tom Ford in Tokyo. Photo By Akiko Sameshima Exploring the human brand, story, product development, scent and visioning. Obviously, I’ve got a thing with Tom Ford. There are layers there. One, meeting him, talking to him, interviewing him — and learning... Read More
by Tim Girvin | Brands, Cool People, Luxury | Oct 18, 2007
The point, to the discussion, our talk, our sharing — is really simple. Is luxury, really, luxury? Or merely smoke? Where’s the legacy, the story, the craft, the making, the beauty, the powered intensity of focus?? Or are we merely selling the skins of the... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as... Read More
by Tim Girvin | Concepts | Jun 21, 2023
In the legacy of design thinking, there is a contemplation that the most perfected solutions are mechanically drafted, that is, the theory of rightful proportion lies in the principles of geometry as found in cosmical solutions, its marvelous symmetry and structure.... Read More
by Tim Girvin | Concepts | Sep 30, 2022
DURING THE QUEST FOR ANSWERS AND THE CLARITY OF A CERTIFIED PATHWAY, THE SEARCH FOR DIRECTIONS AND OUTCOMES, IT COULD BE SOMETHING OF A MEANDER—A WANDER. Creativity is rarely straight, but not all that wander are lost. Speaking to a client about their product delivery... Read More
by Tim Girvin | Concepts, Storytelling | May 11, 2022
As designers, we’re looking for memorable impact—design solutions that are memorable, laden with ineluctable magic, surprise, wondrous artfulness, amazing and happiness-creating, or—more particularly, treatments that invoke the sense of wow! Wow is unforgettable. Tim... Read More
by Tim Girvin | Brand Mysticism, Designers, Places, Retail, Storytelling | Oct 27, 2021
When you think about a place— what aspects are the most memorable? From my view: patterns, there are patterns that intertwine in the experience of a place that become distinctly memorable. That can speak to unique uses of materials—as in the gnarly grizzle of the... Read More
by Tim Girvin | Concepts, Scent | May 5, 2021
When I see things, invariably I smell them. When I touch things, I smell them. It’s a curiosity trait—it’s one thing to see things, it’s another to touch them, still another to taste them, or hear them. It might be said that the obvious jump is anatomical sensory... Read More
