Search results for: true brands
by Tim Girvin | Brands, Motion Pictures | Feb 11, 2013
Design studies for the LOTR and Peter Jackson The process of film identity and brand development is intensely competitive, there are a series of talents, team and agencies whose sole enterprises are focused 100% of the time on theatrical advertising — for an... Read More
by Tim Girvin | Brands, Storytelling | Feb 13, 2013
Look, listen, study — the poetry of the birds I am watching the birds, and listening to their calls. More so, I’m watching how they watch. Normally, that’s something that I do with people — watching how they look at things. How do people see?... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Jan 18, 2013
Designing the Brand: Yogurt Culture Company, Exploring the Process of Restaurant Brand Ideation Girvin has a deep history in the restaurant trade, particularly in building new brands. The legacy of 30 plus years has led to insights working both sides of the counter,... Read More
by Tim Girvin | Brands, Concepts, General | Jan 14, 2013
The love of Science, especially explosive science. Exploring the home laboratory Over the Christmas break, I was talking with family about my earlier days of exploring fire, chemistry and explosives. The key to any learning is about being close into it — closely... Read More
by Tim Girvin | Brands, Interior Design, Marketing 2.0, Storytelling | Jan 2, 2013
Windows as the Eyes of the Soul of Wellness The tradition of windows in the merchandising of ideas. At the street level, a building’s windows are, in a manner, the eyes and soul of the bridge between the heart of the building, its occupants and the brand that... Read More
by Tim Girvin | Brands, Concepts | Dec 10, 2012
Branding innovation labs and their creations Over the course of the last several years, Girvin’s teams have been working in Richland, Washington with PNNL on evolving messaging and positioning strategies for one of the largest research and innovation... Read More
by Tim Girvin | Cool People, Human brands | Nov 5, 2012
The design strategy of simplification A friend, Stuart Balcomb, a musician and composer in Venice, California, reminded me of something, to design — and Steve Jobs. I worked as a consultant to Apple, at the behest of Steve Jobs in the late 70s, early 80s. I met... Read More
by Tim Girvin | Brands, Concepts, Retail, Storytelling | Aug 29, 2012
SHELF EPIPHANY, RETAIL DESIGN, BRAND STORYTELLING AND SHINING ––––––––––––– I was talking to a client about the concept of the shine. Walking the street, I spied this installation — a shine brush in a window. And it urged a meditation on the allegory of shining.... Read More
by Tim Girvin | Brands | Jul 12, 2012
The Legacy of the Eagle Scout Award This year, the badge and legacy of the Eagle Scout reaches back a century. In the Girvin family, this is a potent tradition. All of the Girvin brothers are Eagles. And the tradition of scouting runs passionately deep in our... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Places, Retail | Jan 4, 2012
Explorations, Archaeology, Design Integrations Puck REI, main floor — Image above, shot 12.3.2010 ––––––––– My family has history with the Recreational Equipment cooperative. Earlier in our explorations of the outdoors, we’d travel to REI for camping... Read More
