Search results for: type design
by Tim Girvin | Concepts | Jun 18, 2013
Research, Storytelling, Brand — Science, Strategy and Artfulness In working on a string of projects, to brand, research and background, audience review, positioning strategy. And, in some instances, the idea is a kind of an engineered review —... Read More
by Tim Girvin | Brands, Marketing 2.0, Storytelling | Nov 12, 2012
Cross promoting brand disparity in new conceptual alignment Frankly, knowing the leadership at Fluke Corporation, I can’t imagine that they saw, or were offered a comment on the use of their video promoting vibration sensing for a grouping of exceptionally well... Read More
by Tim Girvin | Places, Retail | Oct 12, 2012
Matto: A New mix in Shanghai Pizza, made eclectic — divergent materiality and message Matto Bar & Pizzeria: Imagery from Matto | Press section TSG | QUEEN ANNE STUDIOS ….. G I R V I N | RETELLING RETAIL DESIGNING THE STRATEGY OF SELLING : BRAND STORYTELLING... Read More
by Tim Girvin | Concepts, Cool People, General | May 29, 2009
Ricardo L. Castro, 2005. Courtesy of the Vancouver Art Gallery A passage — the journey built — the life’s journal in design I met Arthur here, at Robson Square, decades ago, in a building of his design, while I was speaking on design, to a group of... Read More
by Tim Girvin | Brands, Interior Design, Places, Retail | Sep 22, 2014
Exploring Retail Architecture, Metaphor and Magic. I had a chance to observe the strategic evolutions of Nordstrom’s brand presence in my friendship with Dawn A. Clark, AIA LeedAP — lead architectural strategist and team leader in the newly evolving architectural and... Read More
by Tim Girvin | Designers, Interior Design, Places, Storytelling | Jul 18, 2011
(Girvin) Himalayan mountain protective talisman THE TALISMANIC STRING Coming into the office in Seattle, on one wall there is a string of talismans; they’re arranged — as a threading, running from the front of the office, the opening door, to the entry... Read More
by Tim Girvin | Brands, Concepts | Dec 13, 2023
The Interplay of Ideas, Visuals, Tiering and the lnterlacement of Branded Conceptions You might know, when you contemplate the sensation of brand experience, it’s not one element alone that is memorable, it lies in the layering of tiered, experiential moments that, in... Read More
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2019
The cartography of brandfire: the story of highest road, the path of the middle story told, and the cumulus of the multiple tales—the grounding ley-line of the promise—the mission of the everyday. Part: VI I’d offer a theory of the narrative cloud—the stories that... Read More
by Tim Girvin | Brands, Marketing 2.0 | Mar 27, 2024
You can always think poetically—”there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no... Read More
by Tim Girvin | Brands, Concepts | Dec 22, 2016
SIGNING A BRAND: BRAND SIGNATURES, HUMAN HANDWRITING AND ATTRIBUTION Examining the idea of brand, signature and personality I was thinking about the idea of hand-writing and the character of the person. By a typical extrapolation, I’d liken the brand to the human — in... Read More
