A note from Ed Kelly: content, contentment, relevance, resonance What’s the story, who’s telling it, what’s it look like, and who cares? I’ve been an American Express cardholder for coming on 20 years. And I met Ed Kelly, CEO, American Express,...
Our Social Media Marketing Process & Offerings: 1 Define Success: We’ll start by identifying with you what your key measurements for success are. What are your objectives with social? What does success look like to you? Are there specific targets? Specific...
The classic buoy-shaped original bottle: Old Spice BRAND HISTORY, EVOLUTION, EXPANSION: THE LEGACY FROM SHULTON TO P&G. THIS blog is about scent. And brand. And story. And song… Play the Jingle! Speaking with a friend of mine, years back, Global Brand...
The sensuality of the book I was working in a remote, private room, the so-called rare book library at Girvin | Seattle. It’s a small space, and in this book room, the volumes start at about a yard from the floor, then rise up to somewhere around 10 feet. People...
What brands face, in Facebook? Many, if their culture is robust enough… In the metaphor of communing, there are layers — circles — of connections that we have with each other and our friends. A drop, ripples. Stories are told — they are shared,...
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