BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?”...
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m...
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But...
What is the nature of compelling giving? What are the tools to build a brand story that has soul, connectedness and impact to emerging audiences? Dig in. Go deep. Reach far. Finding time, reaching...
The Way: The Song of the Soul | Human Brand Storytelling and the Path to Connection To every message about the human character, and the warmth within, the human brand evocation is the statement of...
Business Strategies in Expressive Enterprises GIRVIN’s BrandQuest® Any brand is, of course, an human-focused enterprise—the point being that any brand is made by humans and made for humans and their...
In the quest for finding the soulful intention of human-built enterprises—first there has to be an underpinning of knowledge about these brand systems and their architecture. Their seeds, their...
The Quest for Soulful Places As a designer, I find that the work on converting spaces to more meaningful places, which more often than not has to do with the very journey of what soul is supposed to...
The last days of the Olympics | London 2012 The gift of the games, “the Soul of the Olympics.” When you think about it, hasn’t the Olympics, London 2012 been about the unbridled...
BEARING YOUR SOUL DIGGING IN FOR THE SOUL OF BRANDS I was writing a piece, earlier today, on the concept of baring — that idea of revealing, versus the other similarly sounding expression of bearing...
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