by Tim Girvin | Brand Mysticism, Concepts | Nov 6, 2024
The leap of adventure in the movement of brands, spirit, soul and destinations— the risk to get out there, go further, get farther. In a recent set of GIRVIN brand soul summits, brandquest® workshops [how we work to get somewhere new as a team-based collaborative...
by Tim Girvin | Brand Mysticism, Concepts | Oct 30, 2024
The Nine Gates of Brand Intelligence In the long watch of the brand shepherd, steward and sentinel— it’s important to consider a 360º surveillance of territories. In a kind of mirrored language, it shall be called outlook and look out. If you visualize your brand as a...
by Tim Girvin | Brand Mysticism, Concepts | Sep 12, 2024
I was working in a team-collaborative session, a BrandQuest, Soul Summit—an innovation forum, and we were discussing the implications of attraction. As brand strategists and designers, you know about the implications of product attraction. As we put it, first there...
by Tim Girvin | Brand Mysticism, Storytelling | Aug 29, 2024
Thinking metaphorically, there are plenty of symbolic allegories between the notion of brand building, design strategies, messaging and storytelling. You—brand designer, brand thinker, theorist, strategist—when you think of brand, the notion of a constructed and...
by Tim Girvin | Brand Mysticism, Places | Aug 15, 2024
Feeling in the realm of design thinking, sensation and brand. I took some old Italian handmade paper, folded it, tore it with a bone folder, punched a hole in the head of the strip, and strung red binding thread into the opening and hung it in the trees, amidst the...
by Tim Girvin | Brand Mysticism, Brands | Jul 31, 2024
The Strategy and Design of Mystically-Inspired Brands In our history, we’ve had a string of opportunities to collaborate with brand partners who are different in their visioning of their enterprises— rather than focusing, for typical partners, on the notion of “how...
by Tim Girvin | Brand Mysticism, Concepts | Jul 25, 2024
The Person, the expression of Presence and the Brand Every time that you’re working on an enterprise, the proposition of brand, it’s always about people; it’s the people that built it, those that work in and around it, and finally, the community that is in thrall to...
by Tim Girvin | Brand Mysticism, Concepts | Apr 4, 2024
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a...
by Tim Girvin | Brand Mysticism, Concepts, Places, Retail | Feb 8, 2024
I gave a talk at Procter & Gamble’s hall at Building One, downtown Cincinnati. This talk was about spherical thinking, brands and storytelling, a way of looking at the narrative of brands as narrative concatenations—knots and threads of woven tellings, that...
by Tim Girvin | Brand Mysticism, Brands, Motion Pictures, Storytelling | Jan 24, 2024
Hello, Year Of The Dragon Dragon, Ubud, Bali There are symbols that repeat themselves, the cycle in, return, vanish and reappear in other places—and symbolic language, as in the earlier blogs on brand archetypes. Isn’t it so that there are devices, objects, that...
