BRAND MYSTICISM

EXAMINING THE DEEP SPACE OFSOULFUL BRAND STRATEGY. W H A T  I F? You were to think: “really—there’s something deeper, more profound, more magnetically, more soulfully powerful about the enterprise that I’m working on.” There’s more. Really? Perhaps you...

GIRVIN TECHNOLOGY BRANDING

THE QUEST FOR SOUL IN TECH MARKETING. [above image by @dacarc] In the legacy of brand — strategy, design and the tactical implications of reach, expansion and expressionism, the exploration into brand and its etymology implies the quest for fire. Brand, as a seed...

THE SYMBOLISM OF THE TREE

I AM WALKING THE FOREST, EXPLORING THE DEEPER PLACE OF ARBOREALITY; THESE TREE TAPESTRIES ARE LONG-MADE, OLDER GROVES, THE ONES THAT HAVE DARKER PLACES ADMINISTERED BY THE OLDER AND BIGGER TREES. You might ask, what is the symbolism of the tree in the context of what...

THE CULT OF WABI SABI

THE *EXPERIENTIALITY OF SENSATION IN THE AESTHETICS OF AGING AND BEAUTY When I was younger, I had a proclivity for rust. I liked walking on rough, more than smooth. I liked floors that were worn-down and made of aggregated materials. I admired sand-blasted things. I...