by Tim Girvin | Brands, Cool People, Luxury | Jun 1, 2010
Ermenegildo Zegna’s Vellus Aureum Luxury strategies and authentic truth. Making things by hand is a disappearing legacy. And even to the concept of the most luxurious, the idea of an object being completely handmade is a vanishing tradition. The concept of...
by Tim Girvin | Concepts, Cool People | May 18, 2010
Tim Girvin and Jack Larsen, at his Park Avenue Studio A fashion archetype, reconsidered. I was relieved to hear that the bow tie is coming back. Somewhere around ten years back I’d moved past that detail — the suit, the oxford shirt, the bow tie. That was...
by Tim Girvin | Artists, Concepts, Cool People | May 17, 2010
Cinematic alignment, storytelling and brand recreation “Breathless” regains its inhalation. Fifty years after the film’s release in France, Rialto Pictures has acquired the U.S. rights to a new 35 mm print of Jean-Luc Godard’s New Wave groundbreaker, which...
by Tim Girvin | Concepts, Cool People | May 14, 2010
And me. A week back someone said, “why are you always writing about Steve Jobs, I mean, really — what’s the connection?” Calligraphy The connection goes back to Stanford. And the Stanford Conference on Design. Back then, I would go to these...
by Tim Girvin | Brands, Concepts, Cool People, General, Marketing 2.0, Retail | Apr 30, 2010
Apple and Flash: Strategic notations Some notes from the man. As a persistent and tireless defender of all things Apple, and the early Girvin working collaborations and design connections with Mr. Jobs — Reed College and Lloyd Reynolds, the later iterations of...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Apr 3, 2010
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that’s pretty interesting: “The first five million will be sold in...
by Tim Girvin | Brands, Cool People, Marketing 2.0, Motion Pictures, Retail | Mar 30, 2010
Image © Warner Brothers Cinematic brand alignments, at the end of the world. I’ve worn Oakley glasses for a long time. In fact, at the last adventure, I lost my last pair — which have probably been around the world at least twice. To the end of considering...
by Tim Girvin | Brands, Concepts, Cool People | Mar 28, 2010
Exploring identity and television brand design development. In the past, others have promulgated remarkable use of key-strokable, customized fonts, in the development of motion picture graphics. Friend Kyle Cooper, for one. The nature of type design can gather up the...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 22, 2010
Exploring brand, story, authenticity and truth in cause-related marketing Every humanitarian cause reaches from the beginning, the heart of the person, in dreaming that dream, that change, that new dimension in experience that could change the world. It starts with...
by Tim Girvin | Brands, Concepts, Cool People, Human brands, Storytelling | Mar 19, 2010
Image reference The White House Brand, Desirée Rogers and Barack Obama brand management The concept of the alignment of the principles of human branding and political figures isn’t new, but it might be suggested that the strategic launch of Barack Obama was more...
