by Tim Girvin | Brands, Concepts, Storytelling | Apr 7, 2016
Creating organically realized places with conceptually founded pattern language I was walking a forest, looking at its pattern language — the light, the array of the trees, the patterning of Light on the forest floor, the tread of footprints in the shadowed light of...
by Tim Girvin | Brands, Concepts | Sep 8, 2015
T H I N G S T H A T W E F O U N D I N T H E F I R E Meditations on fire. On the poetry of the work. Finding fire. In the consideration of passing, things move on. Moments flicker. Friends pass. Teams evolve. Brands move. Miracles whorl. And new things come out...
by Tim Girvin | Brands, Concepts, Cool People, Designers, Retail, Storytelling, Trends | Aug 20, 2015
LEGENDARY CULTURES AND BRANDING: LEGACY BRANDS WITH SOUL Brands with soul, brands that tell authentically-founded stories, true brands that people care about. Are they invented, built, restored, or managed as a legacy? All of these, and more. LEGEND BRANDING: What is...
by Tim Girvin | Brands, Concepts | Apr 28, 2015
A Person, a Presence, a Brand I was working outside of the city, treasure-hunting. Actually, I was working inside a brand, their teams, looking for treasure — those glimmering and glistening points of compassed reference, the surveilled pin-pricks of a brand mapping,...
by Tim Girvin | Brands, Concepts, Marketing 2.0, Storytelling, Trends | Mar 31, 2015
Brands That Survive on Stealth, Secrecy and Intrigue I was sitting on a jet with a talkative neighbor, a US Marshal, who coincidentally spoke to me on the theories of the layering of police, detection and intelligence — I thought, “how intriguing.” And then wondered...
by Tim Girvin | Brands, Concepts, Storytelling | Mar 12, 2015
Your Brand, too full of “stuff?” What could you take away? In the question of our search for full and robust brands, building them, finding the heart of them, it becomes a query — “when is too much?” Sometimes, it’s better to stay at the heart — the work that resides...
by Tim Girvin | Brands, Concepts, Storytelling | Feb 24, 2015
The Deep Quest to Know a Brand Earlier in my life I was an inveterate spelunker, a cave explorer. In a manner, exploring caves is a richly metaphoric enterprise. You go deep into the heart of the earth, in winding, supremely dark and likely unknowable and risky...
by Tim Girvin | Brands, Cool People, Human brands, Storytelling | Feb 17, 2015
Brands, Dreams, Visions and Imagining It takes a special kind of person to run a brand. There will be fire found. In the near four decades of working experience, one comes to know what will work, and what will not, in the management of brand. One can have all the...
by Tim Girvin | Brands, Concepts, Scent, Trends | Jan 13, 2015
Perfume and Persona — the categorization of demography by scent. I heard this conversation about 10 years ago — one of those rare moments when you have a chance to listen in on people’s impressions of you. That’s happened a couple of times, and in both, it was a...
by Tim Girvin | Brands, Concepts | Jan 6, 2015
Brands that are deep. In my journeys in meeting with brand leadership around the world, I watch for telling signs — the tell of a brand might be: How does the leader talk to their colleagues? Humane, cordial, supportive? How old, or new, is this brand? Is there a...
