Brands that are clear. Brands that are fuzzy. Smoky brands, uncertain visioning, vague commitments fuzzy ˈfəzē/ adjective 1. having a frizzy, fluffy, or frayed texture or appearance. “a girl...
Looking at the dark side of brand, their strategies and their stories. In the work of finding the heart and soul space of a team of entrepreneurs, their creation, a brand and the story of their...
The Context of Holistic Branding, Experience Design and the Person In NYC, I was talking to an Aikido master about sensation — and the sphere of awareness. It might be suggested that Aikido — a “way...
Start-up Brand Lessons from Steve Jobs, the Wachowski Brothers and Stan Lee. By Tim Girvin — with Social Media commentaries and recommendations by Fletcher Helle When there is a lesson to be...
Imagining a new identity for an building icon. “Look, a sign. A seal. A sigil. The building’s icon. There are layers in play in the experience of the procession of how people connect...
Will meaningful brands empower the strategy of business direction: the future? Could business stand for more than just bizzy-ness and commerce? Surely. And many do. In these days, exploring the soul...
Vague enterprises, blurred statements and frizzy positioning. I was walking across a vast concrete and asphalt lot, hundreds of feet between me and the monoliths of retail across the expansively...
Care, Craft and Centrality in the Value of Place in Authentic Making Earlier, working in, and writing about, luxury, I’d talked about truth — the deadly virus of pompous positioning of luxury goods....
THE LUXURY OF AUTHENTIC BRANDS Love counts in the practice of making true. The heart of the genuine: exploring the concepts of authenticity, history, brands and the place of luxury. I’d open with...
BrandStories That Feel Brandstories in the Construct of Emotionality Earlier in our career, I was asked — in the 90s, to present what we thought was the newest context of brand strategy at Building...
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