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The Design Associates

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GIRVIN | Strategic Branding & Design | Seattle

GIRVIN | Strategic Branding & Design | New York

The Design Associates | Tokyo

Blog: [The Art of Being Lost]

THE WAYFINDER’S ART. THE DESIGN OF SIGNS. Where to? The art of being lost and finding your way. I WAS LOST, NOW I AM FOUND. What of the emotionality of that experience — I’m lost? I’m found. I’m finding my way? To pleas of positioning and geographic self...

Blog: IS IT BIG ENOUGH?

SIGNAGE, MESSAGING, SCALE AND BEAUTY. I’m not saying that we’ve not designed massive signage. We have, we’ve created signing that can be seen for miles. Yes, Vegas. And other places. But what I admire are more elegantly restrained solutions. What one might think are...

Blog: Wander and Wonder

Finding A Way Out, That Could Be a Way In This, above, is a sign from my office; it’s from the London Underground. And below, another example. What I liked about it — the image at the head of this missive, and put a photo in my journal, is the inverted rendering of...