Experientiality. A quick scan of the dictionary shows nothing, just words that are “around” this spelling—experience and experientially. I thought when I first used it that I’d made it up. But there...
DEFINING THE JOURNEY TO THE HIDDEN CENTER: THINGNESS [the it]: FINDING SOUL IN THE MYSTERY OF BRANDING: THE QUEST FOR THE HEART, THE UNCOVERING OF MEANING, THE FOUND MEMORY— THE MOMENT IN THE...
THE JOURNEY TO THE HIDDEN CENTER OF THINGNESS [the it]: THE HEART, THE MEANING, THE MEMORY AND THE MOMENT IN THE MOMENTUM IN BRAND MYSTERY. What is the being of a brand? It’s a story. It’s a person....
THE ALLEGORY OF THE DEEP WAVE, THE WATCH, THE BOARD, THE TREND AND THE CURL. Some know that I have a persistent fascination — an engagement — with large expressions of salt water and where she comes...
THE ALLEGORY OF THE WAVE WATCH, THE BOARD, THE TREND AND THE CURL. My first exposure to waves was when I was about 4 years old — my father was a Captain of Surgery, stationed at Fort Monmouth. We...
The Emotional Construct Of Brand Experience: The Wow Moment. CAPTURING WOW IN BRAND MANEUVERS Feelingness? You know the sensation, the moment of wow, which sets into play a kind of cascading—“wow,...
Thinking Through Journey and Customer Procession — the Strategy of Designing a Way for Guests, Clients, Experiencers of Your Story A key to storytelling will be journey. Like the finger guided...
There is a place, in a place, in a story in a story, a person in a person. And you could photograph that, the layering of these contents. Watch this, for more:...
Every brand is designed by a human; and built for a human, yet we don’t often think of ourselves as living brands. The notion of branding is based on premises that are thousands of years old;...
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader...
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