Search results for: apple
by Tim Girvin | Cool People, Human brands | Nov 5, 2012
The design strategy of simplification A friend, Stuart Balcomb, a musician and composer in Venice, California, reminded me of something, to design — and Steve Jobs. I worked as a consultant to Apple, at the behest of Steve Jobs in the late 70s, early 80s. I met... Read More
by Tim Girvin | Cool People, Human brands | Mar 11, 2011
Strategy, Brand Story, Leadership — the crossroads iPad 2: This past week, Steve Jobs showed up to a standing ovation for the launch of Apple’s new rendering of the iPad. “Here Comes the Sun” was the opening sound message — the clarion... Read More
by Tim Girvin | Brands, Cool People, Human brands | Oct 29, 2010
EXPLORING HONOR, TRIBUTE, CARE IN THE MAKING OF BRANDS. Rethinking difference in the re-making of Apple principles. “Marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to have a chance for people... Read More
by Tim Girvin | Brands, Cool People, Marketing 2.0, Retail | Apr 3, 2010
Brand marketing need, not want. Guy Kawasaki, one of the great evangelists of Apple, along with millions of other MacAddicts and Steve Jobs & Co., emotional shareholders has a question that’s pretty interesting: “The first five million will be sold in... Read More
by Tim Girvin | Brands | Jun 4, 2008
Brand, personality, context and visualization in the community of politics. If there’s a visioning — and a vision — what does it look like, what does it feel like and what do you care? What’s the story, anyway? Over the course of the last... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Sep 21, 2022
In the history of any branding work, it’s invariably about the person—the creator or creatrix, and the team that follows that visioning. Someone has to be out front—the fire starter, the leader who’s there with the dream. and that person should stay there. In how many... Read More
by Tim Girvin | BRAND MYSTICISM, Brands, Concepts, Human brands | Jun 16, 2022
Brand naming As many know, there is a profession of nomenclature strategy—people who “name” things. It’s an intriguing meditation, given ancient character of the concept of the name, which as the tradition of antiquity proffers, speaks literally to the true nature of... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jul 24, 2019
BRAND EMOTIONALISM V | SOUL BRANDS: The Quest For Heart And Holistic Experience In the deepest heart of brands: what lies within? Part V Brand and soul, some offer a key question: “what the..?” Finding the soul of the brand is something that many might immediately... Read More
by Tim Girvin | BRAND MYSTICISM, Brands | Jan 16, 2019
IF THERE’S A QUEST TO CREATE A NEW SURFACE, RESKINNING IMAGINATION: THEN WHAT LIES BENEATH? In a recent set of workshops, working out of state, with a brand team and CEO, there was a journey into the deeper side of the brand’s essence—the “what does this brand really... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Oct 11, 2016
Brand core: what lies within? The idea of finding the soul of the brand is something that many might immediately chafe against, or laugh out loud — the sheer presumption: brand = soul. But I’m finding that this is increasingly the place in which Girvin works, as well... Read More
