Search results for: signature
by Tim Girvin | Cool People, Human brands | Oct 6, 2012
Apple I was talking to a group of Japanese design students yesterday at the GIRVIN | Seattle offices, about the idea of the heart of design — and the signature, the personal signing, that any designer will bring to any challenge. The signature is all you. And... Read More
by Tim Girvin | Artists, Designers | Nov 2, 2012
The etymology of design, the signature of personality — and your presence. The design of you is what you make of it. The design is you. Your story, your musculature, the tracery of your nerves and veins, how you draw, hold a drawing tool –what you see,... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0, Storytelling, Trends | Aug 22, 2011
Exploring the emotionality of strategy, the humanity of brand, untethered creativity and the tactics of design management. EXAMINING CREATIVE INTELLIGENCE We’ve got history in the balance between the concept of the crossroads of creativity and intelligence, as... Read More
by Tim Girvin | Brands, Concepts, Storytelling | May 2, 2011
Girvin The nature of design strategy, thinking and consumer engagement I was talking with a team international brand development people, for a project initiation — the challenge focused on the discussion of relevance. Literally — for this brand, this idea,... Read More
by Tim Girvin | Concepts, Marketing 2.0 | Nov 9, 2009
Exploring the challenge of branding, focused market relevance and brand storytelling. Some time back, I was asked by a Creative Director at a major food producing organization, to create a brand shift that would take the riskiest flagship brand to a place of renewed... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0 | Aug 31, 2009
Brand identity, integration, story and truth. I’ve spoken about the reach to true brands. What are they, what resonation have they with audiences and who cares about the story that they promulgate? I’m looking for true brands; and, in my own work,... Read More
by Tim Girvin | Designers, General, Motion Pictures, Storytelling | Mar 1, 2009
The line between the story, the visualization, the brand. Story — told. Story — visualized. There’s a thread that runs between the original telling, and the next telling in story — and the next, and the next, and the next. One person tells a... Read More
by Tim Girvin | Brands, Concepts, Places, Retail, Trends | Nov 21, 2008
Exploring unbranded brand storytelling There’s a new concept that’s been created by McDonald’s, in Tokyo. No brand, yes brand — scrap brand, new brand. “We want consumers to discover great taste and not care about who produced it.”... Read More
by Tim Girvin | Concepts | Mar 16, 2011
Girvin There is something to the touch of the hand. And what can be made from it, in the note from the one to another. The idea of the hand — the writing — there are psychic links that reach to the soul, the electrical bolting that drives the inspiration... Read More
