by Tim Girvin | Concepts, Places, Retail, Scent | May 8, 2014
The Design of Fragrances From The Forest Sometimes, it’s a ritual. A gathering of clans, spirits, prayers and reaching to another place, the plane of the unseen. Sometimes, it’s just fire, smoke and the vapors of translation — from woods and grasses...
by Tim Girvin | Concepts, Designers, Places, Storytelling | May 6, 2014
There are bad signs, and then there are worse signs. In the journey of a designer of signing and related environmental graphics — the core point of the design strategy is storytelling — the story might be: this is the place; go here, do not go here, you...
by Tim Girvin | Concepts | May 1, 2014
THE FOLIAGE OF THE ALPHABET AS THE DEEPER HEART OF WISDOM Perhaps universal history is the history of the diverse intonations of a few metaphors. – Jorge Luis Borges, “Pascal’s Sphere,” 1951 I’ve drawn a word a day on leaves, thinking: each word, as a work...
by Tim Girvin | Brands, Concepts, Human brands, Storytelling | Apr 29, 2014
The journey of the answer. Anytime you have an answer, there was a question before. And any question is a quest — it’s a journey, from one place of comprehension, the grip of knowing, to the pathway to a step of insight. And in that in sight, you see in. I...
by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an...
by Tim Girvin | Concepts, Storytelling | Apr 22, 2014
When you draw a letter, what happens? A drawing is a drawing out; draw a letter, the string of story unspools and it’s something more. A letter is a map, an anciently originated succession of markings, a thought cartography, a seared, scarred, scratched, penned,...
by Tim Girvin | Concepts, Cool People, Scent | Apr 17, 2014
THE LAYERING OF EXPERIENTIAL DESIGN PRINCIPLES OF THE TRANS-SENSATIONAL EXPERIENCE: LAYERING STORY, TASTE, TOUCH, SCENT AND THE HEARING OF THE WHOLE BEING. WORKING in Oregon, I met with a taste innovation strategist — a woman who, along with my team, as well as...
by Tim Girvin | Brand Mysticism, Brands, Cool People, Human brands, Storytelling | Apr 15, 2014
Brandspirit and the building of spiritual and mystical brands What is the shadow brand, and what is the brand of light? For a long time, it’s been said — “you can’t use that word ‘spiritual’ around business people, it will scare...
by Tim Girvin | Brands, Cool People, Motion Pictures | Apr 10, 2014
Designing the Alphabet of the Film, “The Matrix.” The metaphors of threading, rain, flow and the loom of meaning in context Working with Warner Brothers, Joel Silver and the Wachowski siblings on “The Matrix” was a highlight in a string of...
by Tim Girvin | Concepts | Apr 8, 2014
WHEN I GET CLOSER, I KNOW MORE As I touch something, I can feel inside. Isn’t it so, for you, that when you touch something, you know more? In a conversation, touching the person that you’re communicating with, adds a series of punctuations and pauses that...
