Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Interior Design, Places, Storytelling | Apr 28, 2016
The Walking Senseway to Spectacle and Sensation I was walking the road. And thought of the sound on my feet, scrabbling the gravel, sliding on some hot asphalt, smoother wet concrete, some metals, the swish of grass — then hard wood — the flooring — and another part... Read More
by Tim Girvin | Brands, Concepts | Aug 11, 2016
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your story?” I thought about it: “really, what do I... Read More
by Tim Girvin | Brands, Concepts | Jan 24, 2011
What do you know? The mystery of mind, message and meaning. I was thinking about that question — someone asked me: “well, what’cha know?” And I contemplated the depth of the question. It’s just as powerful as “what’s your... Read More
by Tim Girvin | Brands, Concepts, Designers, Marketing 2.0 | Oct 7, 2011
THE CARTOGRAPHY OF DESIGN THINKING | Part one Building the strategies for brand engagement thinking, creative intelligence workshops and tactical layouts for innovation sessions. Working on a project for the planning of a market design program for an emerging brand,... Read More
by Tim Girvin | Artists, Cool People, General | Jun 26, 2009
Loving the good, the bad, the ugly and the beautiful. I’ve written about that idea of the human brand, which I might more effectively relate to the notion of the “human torch” — a fiery inspiration. Going back, thousands of years, into the... Read More
by Tim Girvin | Concepts, Storytelling | Oct 21, 2014
The Signature of Your Presence You have style. Sure, there are your clothes. Your shoes. Your hair Your house, your apartment, your car — and the summary of your brand relationships. Then there is the style of you. Who are you — what do you stand for? What do you care... Read More
by Tim Girvin | Brands, Concepts, Storytelling | Jul 24, 2014
The Fire of Brand: Is there a story, in a story, in a dream, in another telling? Years ago I was talking to a innovations forum, a large confederated brand team at Procter & Gamble about the layering of brand, in story — this was downtown Cincinnati, Building One... Read More
by Tim Girvin | Brands, Concepts | Oct 7, 2014
In the game of games, resilience, strength, perception matter. So too in brands. To the allegory of sports, as a gamesman, I tend to contemplate allegory, conceptual alignments, metaphors. Think poetry. Flow. Focus. Speed. Strength. Perception. Flow: In the grace of... Read More
by Tim Girvin | Brands, Concepts | Apr 24, 2014
THE SOULFUL BRAND There is a proposition that a brand can have soul. That a brand, as a presence built by humans, can have a warmth of intention. Intention is the grasp, literally, to stretch out. What does the reach of a brand re-present? Any brand starts with an... Read More
by Tim Girvin | Brand Mysticism, Concepts, Retail | Aug 3, 2023
The Patterning of a Place, Storytelling Symbols in Space Culturally, any explorer of the world’s architecture will sense and see symbolic dimensions expressed in how places are designed—a cathedral would be an obvious journey-making in symbolic expressions. It might... Read More
