Search results for: brand storytelling
by Tim Girvin | Brands, General, Retail, Storytelling, Trends | Apr 24, 2008
Last Wednesday I attended the Seattle chapter of the Executive Women’s International forum http://ewiseattle.org/ at the Columbia Tower (with a spectacular view from the 75th floor). The guest speaker was Ted Simmons, advertising guru and previous CEO of Arnold... Read More
by Tim Girvin | Artists, Brands, Cool People, Luxury, Storytelling | Jan 6, 2009
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by Tim Girvin | Concepts, Places, Storytelling | Jan 9, 2014
The Layers of Intention and Storytelling in the Context of Message and Community As students of environmental design and signing, we’re endlessly studying typography and messaging, signing and fabrication — and, in the end — placement and meaning.... Read More
by Tim Girvin | Brands, Storytelling | Nov 7, 2006
Bill Virgin, Seattle PI To the nature of shifting marketing, to marketing environments…I’d offer this: We tend to visualize the shifting of messages, for businesses, as a tuning of the story. So if there’s the implication that a brand, for example,... Read More
by Tim Girvin | Concepts, Places, Scent | Feb 4, 2014
THE BRAND AND FRAGRANCE STORYTELLING STRATEGIES OF COMME DES GARÇONS “There is no plan.” Rei Kawakubo As a blogger on design, and on perfume, and architecture, I’m always looking for threads, entanglements and weaving between lines of thinking action... Read More
by Tim Girvin | Motion Pictures, Storytelling | Jan 12, 2023
DESIGNING LOGO ART IN THE CONSTRUCT OF PALÆOGRAPHY AND LETTERFORM CHRONOLOGICAL SEQUENCE. GIRVIN MOVIE LOGOS In a string of presentations in LA, as well as other parts of the country, I’ve spent time walking our process to motion picture studios, advertising agencies... Read More
by Tim Girvin | Cool People, Motion Pictures | Oct 26, 2023
How to build brand storytelling for terrifying design narratives Clive Barker It was roughly 40 years ago that I read Clive Barker’s “Books of Blood,” which struck me as a remarkably distinctive turn on the horrifying—as expertly fear-inducing storytelling. Stephen... Read More
by Tim Girvin | Brands | Oct 2, 2019
YOU UNDERSTAND. YOU KNOW. YOU BELIEVE. We all know that our work, brandspace, will be about the tiering of messages and visuals that enchant the participant. The signature of design is the sewing of that suture—side to side, layered, lit and shadowed storytelling:... Read More
by Tim Girvin | Brands, Concepts, Cool People, General, Motion Pictures | Jul 3, 2012
Logos, fonts, custom alphabets and design strategies: from one sheet to main titles WORKING AS A DESIGNER IN THE THEATRICAL BRANDING Design / Strategy market, the “instinctually” founded process is pebbled with uncertainty and the foibles of a largely... Read More
by Tim Girvin | Brands, Concepts, Interior Design, Retail, Storytelling | Jan 17, 2023
WHEN YOU THINK ABOUT IT, A KEY POINT OF RESONANCE IN BRAND EXPERIENTIALITY* COMES DOWN TO THE HOLISM OF SENSATION. How does it feel? How unforgettable is the holism of your feelings— or your guests feelings—about it? For many of us, that would be what we see—but... Read More