Search results for: brand storytelling
by Tim Girvin | Brands, Concepts, Storytelling | Jun 3, 2011
Girvin | Rodarte The story on the story in the story — human | brand layering: passion, fire, color, sensation, context and meaning. There is the seen surface; and there is what lies beneath — in shadow, use, care, overlay and redrawing. Palimpsest... Read More
by Tim Girvin | Artists, Brands, Concepts, Designers, Scent, Storytelling | May 14, 2008
Brand experience is always about gathering content and pointing — even in synaesthetic context — to all of them. The notion of synaesthesia is about sensations crossing modality, from one sense to another. This concept of merging sentience speaks to... Read More
by Tim Girvin | Brands, Concepts, Scent | Jan 15, 2015
Experience Design, Sensationalism and the Layering of Sensuality You’re a…sensualist? You = sybarite? –––– This from an emailing from the lexicographical modeling of Visual Thesaurus below, a word cartographic tool that plays to motion-mapping the interrelationships... Read More
by Tim Girvin | Brands, Concepts | Dec 19, 2013
As you explore the perimeter, you scout the range of the work. In our working experience, and in being a Scout and the magnetism of sensation, you need to get close in, first hand, to understand the nature of a brand, its people, its culture; it won’t be... Read More
by Tim Girvin | Brands, Concepts, Marketing 2.0, Retail, Trends | Jan 5, 2011
Flow, on flow — the fluency of flight, channeling, moving into the rivers of time and momentum. (Pelicans on the south eastern shore) Step in? Go? Watch and wait? Move? Take flight — take action. Conceptions of flow, brand, story, soul — stepping... Read More
by Tim Girvin | Artists, Brands, Concepts | Nov 21, 2009
Dominic Favre/European Pressphoto Agency Examining the idea of art, branding and passage Being one that focuses the symbolic character of design, and branding, I note with sadness the passage of Jean-Claude, the long-running partner of Christo. Theirs was an especial... Read More
by Tim Girvin | Brands, Concepts, Cool People | Jan 18, 2011
A Decade of Evolution: technology, evolution, distribution — the music genome project I can recall, in the very beginning, the idea of Tim Westergren’s notes on the concept of Pandora. Back then, an email to Tim would be returned, and that the story of... Read More
by Tim Girvin | Cool People, Marketing 2.0, Motion Pictures, Storytelling | Aug 16, 2017
CHRISTOPHER NOLAN’S NARRATIVE WEAVING IN DUNKIRK I saw Dunkirk the other night, and it was interesting to study — to watch and walk the design and the holism of its building: the place that it makes in mind, heart and sensation. The building of the design of the... Read More
by Tim Girvin | Designers, Storytelling | Feb 11, 2014
THE DEMOGRAPHY OF EVERYONE The Journey to Knowing Who You’re Talking To As a designer, you need to design to craft and tell stories, create messages and visualizations that connect with people. To link to people’s emotional points of gravity — that... Read More
by Tim Girvin | Concepts | Mar 7, 2024
Seeing stories in Brands, Design and Gesture. As a leader of workshops, and team-related branding sessions, I tend to watch my teams very carefully. My last blog spoke to listening, and appreciative observation— how to study the evidences of emotion in the gestures of... Read More
