Search results for: brand storytelling
by Tim Girvin | Concepts, Places | May 13, 2014
The Context of Holistic Branding, Experience Design and the Person Earlier, in NYC, I was talking to an Aikido master about sensation — and the sphere of awareness. It might be suggested that Aikido — a “way of ki,” is more about finding the... Read More
by Tim Girvin | Artists, General, Scent | Jul 19, 2008
Exploring brandstory, legacy and fragrance in a venerable enterprise of 700 years. I have been exploring Santa Maria Novella for about 10 years now. And largely the opening of my exposure has been Jon Bresler — and his group in NYC, Lafco. The opening... Read More
by Tim Girvin | Concepts | Jan 29, 2015
THE JOURNEY OF DISCOVERING IS NEVER A STRAIGHT LINE Brand. Place. Team. Community. Who is it, where is it, what is it, who are we talking to? When there is a new inquiry — a brand to be evolved and rebooted in some manner — I make it a point to get out there, wander... Read More
by Tim Girvin | Concepts, Places | Jun 3, 2014
Isn’t it so — that you find your space — and, it’s you, your story, that will define and make your own place? I walked into a painter’s workplace, a studio – in NYC. It was, to all expectations of pretense, a good studio, a study in... Read More
by Tim Girvin | Brands, Concepts | May 22, 2014
Brands That Live in the Dark Is there ever a brand that lives on the quiet side, unknown, unseen — but quested after? Can you think of one? If you’re a searcher for the unknown, you walk out to where others do not. You go where others care not to linger.... Read More
by Tim Girvin | Brands, Cool People, Scent | Jul 13, 2008
Exploring layering in brand story — what is the story, the brand, the person, the work? In Firenze, I had a chance to spend some time with someone that I’ve admired for a long time — Jon Bresler. Founder of LAFCO. Jon Bresler in the atelier of... Read More
by Tim Girvin | Artists, Places | Jun 1, 2008
Exploring form language, art and brand. Miro Kuzmanovic | Reuters My first large-scale awareness of Anish Kapoor, live exposure, was in October 2006, at Rockefeller Center, NYC. But I’d studied his work, off and on, for about 15 years:... Read More
by Tim Girvin | Concepts, General, Luxury, Trends | Jan 16, 2008
What is holding? What is held? What is memory? What is valued? I gave a talk this past week to the Luxury Marketing Council in NYC, and this overview, in recollection, was about truth. Actually, it was about the weaving of truth in product portrayal. And it reaches... Read More
by Tim Girvin | Cool People, Designers, Luxury | Nov 25, 2007
Todd Heisler | The New York Times I’m wondering about the concept of attention. And the holding of things. How we hold something, how we hold attention. There’s something to memory and holding a concept in one’s mind. For many of us, for me, the idea... Read More
by Tim Girvin | Concepts, General, Marketing 2.0 | Jun 8, 2007
What about personality, to brand, to trend, to direction? Every time I connect with a brand, there’s a person involved. Funny, isn’t that? I believe sometimes, that we forget about that. We think about the business proposition; there’s a personality,... Read More
